The house's most coveted silhouettes take center stage in its latest star-studded campaign.

Since its founding in 1927 by Salvatore Ferragamo, the house has been rooted in the art of shoemaking. From making footwear for stars like Joan Crawford and Mary Pickford in California to the "invisible" sandal popularized by Marilyn Monroe, the designer has been on the shoe train for nearly a century. Naturally, his label continues that legacy with signature pieces like the 18-carat gold sandal, sculpture heels, and gloved arch shoes.
In the <a href="https://www.lofficielusa.com/fashion-week/ferragamo-fall-winter-2026-runway-images-milan-fashion-week-see-here">Fall/Winter 2026 collection</a>, creative director Maximillian Davis explored the 1920s through a crisp yet contemporary lens. By honoring the "Shoemaker to the Stars," silhouettes like the pointed-toe and elongated took shape in boots, pumps, and Oxfords, amongst others. In other words, the sleek shoes were a focal point of the show.
"So many things make a Ferragamo shoe an object of desire: the construction; the wearability; the innovation of the design," said the creative director. "And since I've been at the house, it's been about refining the details to make them feel more sharp, more graphic; to take those core codes of craft and construction and translate them for today."

Ferragamo Fall/Winter 2026 Campaign. Photography by Johnny Dufort.

While the campaign celebrates the brand's lifelong fascination with shoes through a modern lens, it is transformed into something out of a shoe lover's dream. Captured by photographer Johnny Dufort, faces of the endeavor like Anok Yai, Vittoria Ceretti, Thibaud Charon, and global ambassadors Jingyu Huang and Ning Chang make the Ferragamo shoe a timeless piece that should be in everyone's closet.
Notably, a throne constructed solely out of shoes takes the cake as the quintessential definition of footwear connoisseurship. Made by contemporary artist Willie Cole in 1994, Yai's powerful, confident energy adds to the piece, making it a spectacle worth taking the time to sit and relax with in style.&nbsp;&nbsp;
"Willie takes everyday objects: objects that you feel connected to, that you can relate to, and distorts them," Davis said. "The chair feels very surreal, but immediate—and, with my recent collections referencing Surrealism and Dadaism, the collaboration felt right."
Yes, icons like the 1954 stiletto, 1957 Opanka, and the 1978 Varina Ballet Flat are vital to the campaign. But we can't forget about the rising icons like the new Ferragamo Cara, Hug, and men's messenger bags, all of which feature sleek design elements. Whether you want to rock the classic Gancini hardware, sport an East-West look, or wear a piece with urban influences, the brand offers it all.
As Ferragamo slowly approaches its centennial anniversary next year, the house takes the time to honor the fashion piece that led it to its current position.&nbsp;

Ferragamo Fall/Winter 2026 Campaign. Courtesy of Ferragamo.

In Ferragamo's Fall/Winter 2026 Campaign, Footwear Reigns Supreme

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In Ferragamo's Fall/Winter 2026 Campaign, Footwear Reigns Supreme

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