Fashion

Gentle Fendi Collab to Launch Eyewear, Café and Art Installations

The South Korean optical beast does collaborations like no other.
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Gentle Monster and Fendi have joined hands to debut 'Gentle Fendi'—an eyewear capsule collection that fuses the South Korean optical beast's cutting-edge vision with the Italian house's iconic craftsmanship.

This exciting new collaboration features two designs, where the first is a metal-acetate sunglasses that surfs the secret-agent trend with the punctuation of a bold Fendi logo, while the other model leans towards a wardrobe essential with a dash of dynamic Fendi and Gentle Monster's "cool kid" appeal.

The Gentle Fendi capsule collection is presented with a campaign film produced by Russian artist collective AES+F (@aesplusf), concretising futurism with a grandiose, bizarre interpretation. Set against a classical architecture, models don the Gentle Fendi sunglasses, surrounded by magical creatures and minimal elements.

Swipe the gallery to check out the Gentle Fendi campaign produced by AES+F:

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And because it is a Gentle Monster collaboration we're talking about, which always breaks boundaries when it comes to fashion collabs, the Gentle Fendi project involves a chain of other events including installations at selected Fendi and Gentle Monster boutiques worldwide; a Gentle Fendi Cafè in its home city Seoul; and a partnership with KakaoTalk to launch sticker characters Gennie and Fennie. 

The projects will be unveiled along with the launch of Gentle Fendi on 7 May 2019 in Seoul.

Stay tuned for more updates on Instagram @gentlemonster and @fendi.

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