Gentle Monster and Fendi have joined hands to debut 'Gentle Fendi'—an eyewear capsule collection that fuses the South Korean optical beast's cutting-edge vision with the Italian house's iconic craftsmanship.
This exciting new collaboration features two designs, where the first is a metal-acetate sunglasses that surfs the secret-agent trend with the punctuation of a bold Fendi logo, while the other model leans towards a wardrobe essential with a dash of dynamic Fendi and Gentle Monster's "cool kid" appeal.
The Gentle Fendi capsule collection is presented with a campaign film produced by Russian artist collective AES+F (@aesplusf), concretising futurism with a grandiose, bizarre interpretation. Set against a classical architecture, models don the Gentle Fendi sunglasses, surrounded by magical creatures and minimal elements.
Swipe the gallery to check out the Gentle Fendi campaign produced by AES+F:
And because it is a Gentle Monster collaboration we're talking about, which always breaks boundaries when it comes to fashion collabs, the Gentle Fendi project involves a chain of other events including installations at selected Fendi and Gentle Monster boutiques worldwide; a Gentle Fendi Cafè in its home city Seoul; and a partnership with KakaoTalk to launch sticker characters Gennie and Fennie.