The Italian house is the first luxury fashion label to serve as a title partner of an F1 team.&nbsp;

Throughout contemporary culture, ultra-cool cars have always gone hand in hand with style, but over the course of the past few years, fashion fans of the world have flocked to Formula 1 in a whole new way.&nbsp;
This relationship is deepened even further by a remarkable announcement recently made by Gucci. From the 2027 FIA Formula One World Championship onwards, the Alpine Formula One Team will&nbsp;compete as &lsquo;Gucci Racing Alpine Formula One Team&rsquo; and race in Gucci colours.&nbsp;
&ldquo;This partnership with&nbsp;Alpine Formula One Team writes a new chapter: Gucci becomes the first luxury fashion house to&nbsp;serve as Title Partner in Formula One. That reflects our ambition for the brand and the role we&nbsp;want Gucci to play on this stage," said Gucci president and CEO Francesca Bellettini. "Formula One represents today a unique convergence of performance, culture, and global reach, and Alpine Formula One Team is the right partner to bring&nbsp;this vision to life. Gucci Racing is more than a presence on the grid: it is an expression of who we&nbsp;are and where we want to take the brand. And there is much more to come. We are grateful to&nbsp;Alpine and the entire Renault Group for sharing this ambition with us.&rdquo;
Featuring the house's iconic interlocking G emblem and its bold colorway, Gucci takes one step further into the center of modern culture.&nbsp;&nbsp;

From left: Demna, Francesca Bellettini, Philippe Krief, Flavio Briatore, Pierre Gasly, Franco Colapinto, Luca de Meo, François Provost, François-Henri Pinault. Photography by Jean-François Robert/Modds.

Gucci Announces Its Foray Into Formula 1

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Gucci Announces Its Foray Into Formula 1

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