The campaign offered a bold, sophisticated vision of Gucci's future—and now it can be all yours.
Because winter wouldn’t be complete without its frosty beauty fixation.
Gucci, Louis Vuitton, and Dior lead the lineup as major houses unveil their plans for the Cruise 2027 season.
Weaving together archives, material experimentation, and historical codes, the creative director sets in motion an aesthetic narrative that sets the stage for the show in February.
Say goodbye to cakiness and patchiness.
The season’s runway hair is all about the intentionally undone.
This year’s standout timepieces play by their own rules: From hypnotizing blue dials to striking gold bands, precision and innovation have never looked sharper.
A look back at Demi Moore’s most iconic hairstyles through the decades.
Powerful, enduring scents continue to dominate this season.
Demna Gvasalia's first collection for Gucci is showcased at Milan Fashion Week in a short film directed by Spike Jonze and Halina Reijn, starring some of Hollywood's most famous faces.
With his first collection, La Famiglia, Demna delivers a vision that balances heritage and reinvention, proving the pairing is far from a mismatch.
Gucci reimagines '90s eyewear with a sophisticated twist for Fall/Winter 2025—think oversized shapes, full-lens mask frames, metal sunnies in a retro oval style, and chic opticals in acetate. One element that’s not going anywhere? The Double Gs.
Bold lines for slip dresses, suits, and tailored ensembles that tell a story of seduction and sensuality, anticipating the fall season.
From electric blues to warm ochres, the Fall 2025 color trends span a striking spectrum of shades that bring depth and vibrancy to the runways.
Gucci and Pomellato celebrate the beauty of stones and their iconic codes through three luxurious collections.
The best designer raffia bags this summer have one thing in common: distinguishing details.
From Bella Hadid to Leonardo DiCaprio and Irina Shayk, these stars are lighting up the red carpet of the film festival, despite its new, contentious dress code.
In Florence—Gucci’s birthplace—the brand debuted its Cruise collection, rich with history and timeless elegance.
Paul Mescal kept it minimal at Gucci’s Cruise 2026 show in Italy, where his understated look—and revealing ink—quietly stole the spotlight.
The best men's Met Gala looks of all time prove formal menswear can be so much more than just a tux.
