Kate Moss and Emily Ratajkowski bring the heat in the label's newest campaign.&nbsp;

When it comes to the world's most iconic handbags, Gucci triumphs time and time again. From the Jackie to the Dionysus to the Marmont, many of the It bags throughout fashion history have come straight from the house's ateliers. Between the deep sense of character imbued into every silhouette and the masterful craftsmanship exhibited in every stitch, the Gucci bag isn't just an accessory&mdash;it's an obsession.&nbsp;
The label's latest campaign explores the connection that exists between an inanimate object and a deeply human sense of desire. For the occasion, what better silhouettes to bring into the spotlight than the classic, ultra-chic Borsetto and Giglio bags?

Featuring Kate Moss with the Borsetto and Emily Ratajkowski with the Giglio, the campaign illustrates the relationship between a woman and her handbag. 
Guided by Demna's creative direction and Mert and Marcus' photographic eye, the handbag is elevated above and beyond the status of arm candy. In Gucci's world, these styles become an inseparable part of day-to-day life. From the GG motif to sleek black leather, each bag has the sartorial capacity to move between minimalist chic and glamorous, full-on classic Gucci. Styled in full Gucci, Moss and Ratajkowski embody the allure and luxury that exists at the heart of the Gucci universe.&nbsp;

All of the new iterations of the Borsetto and Giglio bags are now available to shop <a href="https://www.gucci.com/us/en/" target="_blank" rel="noopener">online</a>.&nbsp;

Kate Moss for Gucci's Beauty and the Bag campaign. Photography by Mert and Marcus.

Gucci's Supermodel-Studded Campaign Brings the Borsetto and Giglio Bags Into the Spotlight

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L'OFFICIEL HOMMES USA April 2026 - Tyrese Haliburton Cover 

Gucci's Supermodel-Studded Campaign Brings the Borsetto and Giglio Bags Into the Spotlight

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