Hailey Bieber is the latest star to join the ever-growing roster of Skims campaign faces.

On June 22, Skims unveiled its newest campaign starring Bieber in support of Everyday Cotton, Skims' premium cotton collection of bras and underwear. Photographed by Mert Alas, the model showcases some of the collection's signature styles, including the Triangle Bralette and Hipster underwear in the brand's newest shade, Peony.&nbsp;
The campaign marks another high-profile fashion partnership for Bieber, whose effortless approach to dressing makes her a natural fit for the collection. "Hailey has a unique ability to make even the simplest pieces feel elevated," Kim Kardashian, Skims Co-Founder and Chief Creative Officer, said in a statement, adding that Bieber's signature sense of style helped bring the collection to life.&nbsp;

Originally launched earlier this year, Everyday Cotton was designed as a permanent core collection for the brand. The range combines the feel of classic cotton with Skims' signature fit, offering 10 bra and underwear styles inspired by some of the label's most popular silhouettes. The collection joins other Skims essentials lines focused on everyday comfort and wearability.&nbsp;
For Bieber, the appeal comes down to the basics. "Great basics are the foundation of every wardrobe," she shared in a statement. She described the pieces as soft, comfortable, and easy to wear, noting that they're the kind of staples she repeatedly reaches for in her own closet.
Available in sizes XXS through 4X, the Everyday Cotton assortment comes in a range of Skims' signature neutral shades—including Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx—alongside the newly introduced Peony pink featured throughout Bieber's campaign. The collection is <a href="https://skims.com/" target="_blank" rel="noopener">available now online</a> and in Skims stores.

Photography by Mert Alas, courtesy of Skims.

Hailey Bieber Stars in Skims' New Everyday Cotton Campaign

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Hailey Bieber Stars in Skims' New Everyday Cotton Campaign

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