This week during Paris Fashion Week, HEAVENSAKE — the first French-Japanese sake of its kind — premiered in style in the Hotel de Crillon in the French capital. Those who had the city's hottest tickets to the March 1 and 2 events were able to see Canadian DJ duo Blondi:ish and the founder of Off-White, Virgil Abloh.
After a series of fashion events in the city, HEAVENSAKE announced its intimate and exclusive premiere would be held at one of the most attractive luxury bars in Paris, Les Ambassadeurs, in the famous hotel.
On the first day, from 10:00 am to 2:00 p.m., HEAVENSAKE's special guests had rounds of the brand's drinks named "Junmai Ginjo" and "Daiginjo", while taking advantage of the electronic sound of the duo Blond: ish.
On Friday, March 2, HEAVENSAKE raised the bar and featured a 5-hour set by Virgil Abloh, who showed off his talent as a DJ. Overall, it was a fantastic experience for the guests of the house, who were treated to the brand's latest concoction - "A Better High".
According to the brand, what motivated the creation of this drink was a quest to offer an alternative to other alcoholic beverages. HEAVENSAKE's partnership with the Hotel de Crillon promises to be a celebration of the finest French sophistication and glamour with a unique Japanese touch.