As the end of 2020 nears, designers and brands are releasing holiday collections to inspire your seasonal gift giving. This year, one of the most buzzed about releases is Jacquemus' Pink Christmas capsule collection. Prior to the drop, the brand hinted at the new collection by posing the question "Do you like pink?" to its Instagram story along with a countdown to the release. Yesterday, the label launched the all-pink assortment of clothing and accessories, which garnered praise from fans and fellow fashion insiders. Certain items have already been restocked due to such high demand.
The focal point of the capsule collection is the vibrant candy pink color, which was previously used as the base color for the brand's Spring/Summer 2020 runway show. The collection includes products in various shades of pink such as heart-shaped flip-flops, keychains, sweatshirts, and bags, including a version of the signature Jacquemus Le Chiquito. While holiday collections often ring in the new year with some variation on the classic color palette of red, green, silver, and gold, Simon Porte Jacquemus' unabashedly pink farewell to 2020 proves that he is not looking to be traditional.