Louis Vuitton Ups the Ante with Léa Seydoux and Playing Card-Themed Cruise 2021Collection

Debuted by James Bond Girl Léa Seydoux, Louis Vuitton's new collection, Game On, is a playful fashion fantasy.
Reading time 2 minutes

Fashion is a game, and for Cruise 2021's season, it’s clear that Louis Vuitton holds all the aces. Fusing the iconography of the French house with the symbolism of a deck of playing cards Artistic Director Nicolas Ghesquière dreams up a whimsical universe for the Maison’s Cruise 2021 collection, which is dubbed Game On.

1605711166890469 lea seydoux louis vuitton new collection 1
Léa Seydoux in Louis Vuitton Cruise 2021
1605711187477205 lea seydoux louis vuitton new collection 2
Léa Seydoux in Louis Vuitton Cruise 2021

Injecting a jolt of vivacity and vibrance into the iconic Louis Vuitton Monogram, Ghesquière reimagines the century-plus-old pattern with tiny hearts scattered between the emblematic quatrefoil flowers, rendered in poppy red and sky blue, respectively, against a starkly monochrome background. This eye-catching motif adorns signature accoutrements such as the Petite Malle, Neverfull tote, Vanity PM, three-in-one Kirigami Pochette, and Zippy Wallet in coated canvas, as well as silk pyjama sets, jacquard knitwear, nylon bombers, two-piece swimsuits, and more.  

1605711201434717 lea seydoux louis vuitton new collection 3
1605711207984672 lea seydoux louis vuitton new collection 4

Raising the style stakes even further, the Game On collection also features a boldly graphic take on the four suits of a card deck, which are blown up, tinted in striking shades of red, and yellow, and splashed over the Twist shoulder bag, Dauphine handbag, Keepall Bandoulière, Pochette Cosmetique, and LV Archlight sneaker, in addition to an assortment of ready-to-wear pieces that includes mini and maxi dresses, wrap skirts, zip-up jackets, printed T-shirts, and a statement jumpsuit.

Oh, and if that isn’t quite enough fun, Louis Vuitton has a few more cards up its sleeve: the heart-shaped Coeur crossbody—a first for the Maison—the oversized dice-like Square bag, and quirky, game-themed jewellery and charms. Ready to get your game on?


Louis Vuitton's Game On collection is now available in stores and online



related posts

Recommended posts for you