Saint Laurent is a fashion house that has become synonymous with Rock n' Roll thanks to the miraculous rebranding magic of Hedi Slimane. Of course, when something works, you stick with it, which is exactly what his successor Anthony Vaccarello has done since he took the reigns of the French fashion house in 2016, most notably in the campaign images and videos he creates. Back in April, Kaia Gerber was chosen to front Saint Laurent's Fall 2018 campaign and now another celebrity offspring is joining the ranks: Lennon Gallagher, son of Oasis frontman Liam Gallagher.
Shot in black and white by David Sims, Gallagher is the picture-perfect Saint Laurent muse, striking a series of poses backed by The Velvet Underground's "Venus in Furs." His striking features paired with a DGAF attitude just does it, don't you think?
See for yourself, below.