In June 1969, the Stonewall Inn was raided by police, which led to a historical riot led by New York’s LGBTQIA+ community during which they demanded equal rights, treatment, and visibility. Since then, every June has been set aside for the community to celebrate Pride, from marching across parades around the country to breaking out the most colorful pieces in one's wardrobe.
Levi’s is the latest brand to show their support with their 2018 Pride Collection, featuring rainbow logos on denim staples, rainbow suspenders and belts, and t-shirts that read “I AM.” The best part? 100% of net proceeds go to the Harvey Milk Foundation and the Stonewall Community Foundation.
The campaign features several notable members of the LGBTQ community, including Drag Queen Juanita More, Chef Melissa King, and Activist iO Tillett Wright.
See some campaign images and the video below. Shop the collection here.