For World AIDS Day, December 1, Naomi Campbell and Marc Jacobs have teamed up on a limited edition t-shirt. It reads, in large font, “This is a t-shirt by Naomi Campbell and Marc Jacobs to raise funds for UNAIDS,” mirroring Jacobs’s famous label “Marc Jacobs for Marc by Marc Jacobs in collaboration with Marc Jacobs.”
The collaboration was sparked by Campbell’s attendance at the 2016 World AIDS Day event held at the UN. Following the inspiration, the supermodel called up her longtime friend to gauge his interest. According to WWD, his response was a resounding “Absolutely.”
Jacobs has a history of supporting causes; just last year, he teamed up with Miley Cyrus and artist Marilyn Minter on a batch of tees in support of Planned Parenthood. Miley and Naomi both participated in Jacobs’s 2008 “Protect the skin you’re in” campaign in support of melanoma research.
Proceeds from t-shirt sales will go to the United Nations Programme for HIV/AIDS, aka UNAIDS. The shirt goes on sale on December 1 in select Marc Jacobs stores and online at marcjacobs.com