Paloma Elsesser joins Abby Champion, Imaan Hammam, and more in fronting Victoria&rsquo;s Secret&rsquo;s new VSX campaign.

With its new VSX Fall campaign, Victoria&rsquo;s Secret is highlighting performance and style through a lineup of sports bras designed to support women through every kind of workout, whether you're a yogi or mastering your fast-paced cardio classes.&nbsp;
Officially launched today, September 10, the campaign brings together a cast of powerful women, including Paloma Elsesser, Imaan Hammam, Abby Champion, Nneoma Anosike, and Jill Kortleve. Known for her inspiring presence in the fashion industry and redefining beauty standards, Elsesser lends her voice and perspective to the launch, embodying the collection&rsquo;s balance of strength and individuality. We caught up with Paloma to talk about the campaign, her approach to wellness, and what performance and confidence look like to her both on and off the set.

L'OFFICIEL: This campaign highlights performance and support across different levels of activity. How do you personally balance style and functionality when it comes to choosing activewear?
PALOMA ELSESSER: For me it&rsquo;s always about finding that sweet spot. I want activewear that looks good but also really works for me. A sports bra should give me confidence &mdash; whether I&rsquo;m running errands or training at the gym &mdash; and this VSX collection really does that.&nbsp;
L'O: Victoria&rsquo;s Secret positioned this launch around a redefined sense of performance. What drew you to be part of this particular campaign, and what message do you hope women take away from it?
PE: I loved the idea of broadening what &ldquo;performance&rdquo; means. This lineup was built for all kinds of movement, and that feels refreshing. Performance doesn&rsquo;t need to look the same on everyone &mdash; and I think there&rsquo;s something powerful in that.&nbsp;
L'O: You&rsquo;re known for being an advocate of inclusivity in fashion. How do you see this new VSX collection fitting into the larger conversation about accessibility, representation, and empowerment in activewear?
PE: Activewear has often felt limited &mdash; in sizing, in design, in who it&rsquo;s been made for. What I appreciate about this collection is that it&rsquo;s thoughtful about different bodies and different ways of moving. To me, empowerment is when you feel seen and supported &mdash; and that&rsquo;s the energy this campaign brings.

paloma elsesser victorias secret

L'O: Campaigns like this often go beyond clothing; they become cultural statements. What did being on set with talents like Imaan Hammam, Abby Champion, Nneoma Anosike, and Jill Kortleve mean to you, and how did it shape the overall energy of the project?
PE: The energy on set was incredible. Being alongside Imaan, Abby, Nneoma, and Jill &mdash; women I admire &mdash; made it feel celebratory. We weren&rsquo;t just modeling bras; we were showing how strength and beauty can look completely different across each of us. There was a real sense of community, and that comes through in the imagery. It felt less like a campaign and more like a collective moment.
&nbsp;L'O: Fitness looks different for everyone&mdash;sometimes it&rsquo;s yoga, sometimes it&rsquo;s running, sometimes it&rsquo;s just a walk through the city. What are your favorite ways to move your body, and how does having the right gear impact your confidence in those moments?
PE: My favorite ways to move are lifting weights at Gotham Gym and dancing in my kitchen. And honestly, the right bra makes all the difference. When your breasts are supported properly, you move differently &mdash; you feel more comfortable, more confident, and just more joyful in your body.

You can shop Victoria's Secret's newest VSX collection <a href="https://www.victoriassecret.com/us/vs/bras/sports-bras?brand=vs&amp;scroll=true" target="_blank" rel="noopener">here</a>.&nbsp;

Victoria's Secret Taps Paloma Elsesser For Newest Sports Bra Collection

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