The brand unveils new designs with "For the sun. Not only." campaign.

Persol celebrates the launch of their 2019 Campaign with a lavish dinner party on June 25.&nbsp;The Italian word Persol itself translates to &ldquo;for the sun&rdquo; in English, which the brand playfully uses&nbsp;in the title of their campaign &ldquo;For the sun. Not only.&rdquo; With this launch, Persol presents the brand&rsquo;s latest collection that intends to capture life&rsquo;s simplest pleasure in exceptional style. Committed to creating quality Italian designs since 1917, Persol strives to integrate tradition and authenticity into the beauty of everyday life with these frames.

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The classic 649 model is completely revamped with updated double-layer acetates with polar lenses in brand new colorways. The brand&rsquo;s classic havana tones blend with new superimposed patterns on the frames, while highlighting the iconic Persol arrow in this new style. The brand brings back the iconic 80s style PO3225S, sported by Tom Cruise in the 1988 film Cocktail. This eclectic frame features a clean-cut look that enhances their contemporary impression and pairs well with a variety of colors and styles. Persol also debuts the oval-framed PO3219V style that provides an aura of vintage elegance and a &#39;30s-inspired aesthetic. The frame rests comfortably on the bridge of the nose with a carefully constructed design meant to fit you perfectly.&nbsp;

Zsela Thompson

Sean O'Pry

Leyna Bloom

Jessica Joffe

Jeremy McClain

Hailey Gates

Gabriel Kane Day-Lewis

Brendan Fallis

The intimate dinner and launch celebration took place at the Gramercy Park Hotel Terrace, where food and drinks gave way to a new era of the brand&rsquo;s latest designs. DJ Brendan Fallis provided music for the occasion, and notable guests among actors, musicians, models, artists, and press included Gabriel Kane Day-Lewis, Leyna Bloom, Jeremy McCain, Hailey Gates, Zsela Thompson, Jessica&nbsp;Joffe, and Sean O&rsquo;Pry. This momentous occasion exquisitely unveiled Persol&rsquo;s new campaign, which proves to be traditionally-inspired and fashion forward.

Persol Celebrates 2019 Campaign With Intimate Dinner Party

L'OFFICIEL USA May 2024 - Natalie Portman Cover

L'OFFICIEL HOMMES USA April 2024 - Jake Gyllenhaal Cover

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

Persol Celebrates 2019 Campaign With Intimate Dinner Party

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