Kaia and Presley Gerber are the latest additions to Calvin Klein's Our Family denim campaign. The first installment of the series featured Solange Knowles, Kelela, and Dev Hynes, while the second starred the A$AP mob — two different musical families. The latest wave of ads with the Gerbers is the first to feature actual blood family. Whether intentional or not, the play on genes / jeans while featuring modern ideas of family is a clever one on Calvin's part — and fitting for the American mainstay brand. Our only question is, where's Cindy?
Kaia's inclusion should come as no surprise, considering 2017 was undoubtedly her year on the catwalk. She made her debut at Calvin's own Spring 2018 show, and then strutted down the runway of nearly every major brand, including Versace, Marc Jacobs, Alexander Wang, and more. The campaign marks Presley's second for CK, having appeared in its Fall 2016 ads.
The Our Family ads serve as Calvin's Spring 2018 campaign, and will run throughout the season, so we're bound to see more surface. Only time will tell whether those rumors about the Kardashians is real or not. In the meantime, check out the Gerbers' ads below.
Images courtesy of Calvin Klein, photographed by Willy Vanderperre.