Selena Gomez has officially joined the PUMA family, and the first campaign photos for the collaboration have arrived. The partnership was first announced back in September, and yesterday, the brand and singer took to Instagram to debut the Phenom shoes.
Gomez wrote: "Guys, I'm so excited to share my first campaign for the new @PUMA Phenom. #DoYou." PUMA released their own statement to Just Jared Jr., saying "This bold shoe was built for bold women. That is why PUMA’s newest female ambassador, Selena Gomez, acts as the perfect embodiment of this dynamic shoe."
Check out the campaign images below, and shop the new ($90!) Phenom sneakers here.
The collection includes an all-new, lightweight high top sneaker, the Phenom, dubbed by the brand the “most functional fashion trainer yet”.
Puma is no stranger to celebrity collabs. Gomez, a first-timer with the brand, joins Rihanna, Kylie Jenner, Big Sean, Jay-Z, and ex-beau The Weeknd.