American fashion brand Coach unveils more of its Spring 2018 ad campaign and in the process seriously ups the star power. The latest release of images sees Selena Gomez in her second campaign for the brand after signing on as an ambassador. The Steven Meisel-lensed photos are meant to be a love letter to New York City, with the clothes featuring illustrations by Keith Haring, a fixture of the city’s early downtown art scene. Perched on a fire escape with the Empire State Building standing powerfully over the rest, the connection is clear.
Gomez as a brand face has proven a good bet — the singer has consistently topped Instagram’s most-followed list, and secured 5 out of 10 of the most popular Instagrams of 2017. To say that people are seriously paying attention would be an understatement, and though Executive Creative Director Stuart Vevers has done an impressive job of modernizing the brand and reinvigorating its Americana roots, one can’t help but notice how Gomez’s affiliation brings the brand to an international audience.
See the images below: