We speak with Stella McCartney about her modern approach to consuming luxury and her commitment to being an industry change agent.

Stella McCartney&nbsp;poses&nbsp;a question to me, one which I do not have an answer to: &quot;Do you know what viscose are made of?&nbsp;People don&#39;t,&quot; she says.&nbsp;&quot;And the new idea of luxury is knowing where your fashion comes from too.&quot;

Her eponymous brand just turned 11, and is one of the few luxury brands that commits to a cruelty-free trade, promoting sustainability and eco-consciousness. So passionate to change she is, that the brand&#39;s&nbsp;<a href="https://www.lofficielsingapore.com/fashion/stella-mccartney-latest-campaign-for-winter-2017" target="_blank">Winter &#39;17 campaign</a>&nbsp;was shot in a landfill to illustrate the fashion industry&#39;s wastage. 
 
But just how would the Stella McCartney brand stand in this time and age, where the sheer basis of luxury denotes having to own an exotic leather bag, a plush mink coat or both? We caught up with the effervescence designer at her&nbsp;<a href="https://www.lofficielsingapore.com/events-and-parties/stella-mccartney-throws-a-summer-rooftop-party-at-andaz-tokyo" target="_blank">recent rooftop party at the roof of Andaz Tokyo</a>&nbsp;to chat about sustainability, fashion, and more.

Stella McCartney Fallabella bag Autumn 2017 - LOfficiel Singapore.png

Stella McCartney Autumn 2017 collection - LOfficiel Singapore.png

"I'm not interested in landfills. Anything from Stella McCartney should last you a lifetime and it should also be handed down to the next generation."

What are your favourite pieces from the collections? 
 
I&#39;m a big fan of the Falabella bag. It is one of the pieces that i&#39;ve used for many years and it makes a good investment piece because of how timeless the design is.&nbsp;I also like the Elyse shoes. They give you like three inches of height with absolute comfort. Our newest release, the Eclypse sneaker takes on a sporty vibe. 
 
 
What is the hardest part about designing for women today? 
 
To deliver in design and to be sustainable in fashion is not something that comes easily, but we try. Majority of fashion works in a traditional way. For example, it&#39;s not easy if I want to produce something with sequins. Sequins are made up of PVC, an oil-based material that is cancerous to the people handling the material during production. There&#39;s a limitation to the design aspect, and the world is yet not ready for it.

Stella McCartney Winter 20187 Eclypse sneakers - LOfficiel Singapore.png

Stella McCartney on Designing for the Modern Woman

L'OFFICIEL USA May 2024 - Natalie Portman Cover

L'OFFICIEL HOMMES USA April 2024 - Jake Gyllenhaal Cover

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

Stella McCartney on Designing for the Modern Woman

Recommended posts for you

Pop culture

What is the April Theory?

Fashion

Max Mara Hosts 'An Evening of Design & Heritage' With FGI and L'OFFICIEL USA

Fashion

Nicole Richie's Best Y2K Style Moments

Beauty

What Are Ombre Eyebrows—and Should You Try Them?

Fashion

Who is Clara Bow, the Original It Girl Referenced in Taylor Swift's Newest Album?

Pop culture

All the Celebrities Taylor Swift Name-Drops in 'The Tortured Poets Department'

Shopping

Heat Up Your Summer with These 11 Sexy One-Piece Bathing Suits

Beauty

Best Korean Face Wash for All Skin Types