<p>The founder of Outdoor Voices, Joggy Energy, and Try Your Best has been a role model for young women for years, inspiring them to pursue careers in business and entrepreneurship.&nbsp;</p>

<p><span style="font-weight: 400;">Ty Haney has been making headlines since the 2010s when she launched her brand, Outdoor Voices, an athleisure brand geared towards active lifestyles, which garnered tremendous success. But by 2020, Haney had been pushed out of the brand due to internal issues with investors and negative media coverage. </span></p>
<p><span style="font-weight: 400;">Haney stayed in the game, however, with the launch of her energy drink line Joggy in 2022 and her customer rewards platform, Try Your Best, in the same year. Try Your Best uses NFTs to drive up marketing for partner brands and, in doing so, rewards users for their interaction with the startup.&nbsp;</span></p>
<p><span style="font-weight: 400;">Fans of Outdoor Voices noticed a drastic change in the brand&rsquo;s social media presence in mid-July. All of the socials were wiped, with every post deleted and unfollowing every account besides founder Ty Haney. Viewers were quick to notice and jump to the logical conclusion that this signaled the return of Haney to the helm of her brand.&nbsp;</span></p>
<p><span style="font-weight: 400;">Haney and her brand revealed her official return through a documentary-style video posted on Instagram, detailing her journey, mission, and next steps for the brand. This iconic return has pushed Haney back into the spotlight, reminding many of the effect she had on the 2010s atmosphere surrounding female empowerment. Haney was a leading figure amongst female CEOs and now, stepping back into a company she created, serves as a reminder of the powerful force she has been in the business world. </span></p>
<p><span style="font-weight: 400;">Keep scrolling for everything you need to know about Ty Haney.&nbsp;&nbsp;</span></p>

<h2>Ty Haney graduated from Parsons School of Design.&nbsp;</h2>

Ty Haney at The Wall Street Journal's Future of Everything Festival in 2019. Getty Images.

<p><span style="font-weight: 400;">Haney began her journey in fashion working at her father's store for screen printing and embroidery, where she spent time making her designs. She moved to New York City to study at Parsons, where she studied fashion business. Shortly after her graduation in 2012, Haney began to develop her concept of athleisure, launching her brand in 2013 with fellow Parsons graduate Matt McIntyre. </span></p>

<h2>Her brand became popular with the mantra 'Doing Things.'&nbsp;</h2>

<p>Haney developed a mission of being active without the intensity that many athletic brands push to their clientele. She designed a line of dresses that doubled as athleisure and could be worn casually or athletically. Her focus began as a way to make athleisure less focused on performance and more on daily comfort.&nbsp;</p>

<h2>She's the founder of an energy drink brand, Joggy Energy.</h2>

<p>Haney developed an energy drink formulated from plant-based ingredients that prevents the caffeine crash. The brand builds upon her original mission of moving for the joy of it, rather than pushing oneself to extremes. The brand has a sustainability focus that partners with environmental causes and standards to create a better brand for the planet.&nbsp;</p>

<h2>She's married to the lead singer in Midland, Mark Wystrach.&nbsp;</h2>

Mark Wystrach and Ty Haney at the 2023 CMT Music Awards. Getty Images.

<p>The couple began dating in 2018 when Haney sent Wystrach a message over Instagram, meeting at a pizza restaurant for their first date. The two revealed that it was love at first sight, and were engaged soon after. The couple now has two children together and is often spotted by fans attending various country music awards together.&nbsp;</p>

<h2>Haney founded Try Your Best, a rewards platform for shoppers.&nbsp;</h2>

Ty Haney at Create & Cultivate Small Business Summit. Getty Images.

<p>The platform is a community built on the relationship between consumer and brand, and strengthening this bond. Members post their favorite products, unlock exclusive drops, and take part in challenges to earn rewards. A coin system allowing members to get discounts on items, the more they engage with the app. Brands collect data from what members are recommending, allowing them to streamline their efforts at reaching the consumer. The brand is based on Web3 and has gained 2 million users collaborating with brands such as Glossier, Rare Beauty, and Laneige.&nbsp;</p>

Who is CEO and Entrepreneur Ty Haney?

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