WINONAH Fall 2018

WINONAH creates a hyper feminine collection for its sixth season, characterized by a touch of tailor made: a couture-à-porter.
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From founder and creative director Winonah de Jong, the new WINONAH collection is an ode to the woman in all her strength — an elegant and chic with garments that seem almost sewn on. A "wear-forever" collection is characterized, as always, by the desire to create magical garments that you can buy today and wear "forever". It is a mature collection, created by mixing design elements taken from sportswear, men's-cut garments, lingerie, ruffles, and timeless silhouttes. For the evening look, a fundamental part of WINONAH collections, we find reversible, contrasting sequins in the form of a cocktail dress, crop tops, multi-wearable bouclé miniskirts, mermaid dresses and the trademark tuxedo that is now a hallmark of the brand.

An inevitable trend during this Fall 2018 season is the '80s shoulder, which characterizes part of the outerwear, but also the men's trousers that will be a must have for next season. Here we find them, together with the shirts, cut in a tailored way. The sweatshirts, typically sporty, can be worn with totally contrasting pieces of the collection, like full-skirts with wide side slits — one of the signature styles of WINONAH.

Lastly, one can not forget the luxurious materials that the brand has always demanded: silky-looking velvet, textured, hammered velvets, duchesse in shades of bright pink and deep red and stretch cady.


Images by Tamu McPherson

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