The "Euphoria" actress has become a muse to the house.

<a href="https://www.lofficielusa.com/fashion/zendaya-valentino-euphoria" target="_blank" rel="noopener">Zendaya</a> first became the face of <a href="https://www.lofficielusa.com/fashion/valentino-celebrates-collezione-milano-writers-campaign-fatima-farheen-mirza" target="_blank" rel="noopener">Valentino</a> at the end of 2020, and now appears as the face of a new fall ad campaign. Creative Director Pierpaolo Piccioli tried to move away from the star image of the actress, loved by millions of fans, and to show her as a person rather than a model. Photographer David Sims captured black and white film and images of Zendaya at The Palace Theater in Los Angeles. The yet-to-be-released videos will show the actress as if in everyday life, lounging on a couch or looking at a script.

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The creative director explained his approach for the ads: &ldquo;This is why I chose her, for all that she represents. Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings,&rdquo; he told WWD in a video interview from his home in Nettuno, outside Rome. &ldquo;I think it&rsquo;s fundamental to pass strong messages through the identity of a person and&nbsp;Zendaya&nbsp;perfectly represents the values that I want&nbsp;Valentino&nbsp;to stand for, such as equality and inclusivity."

Zendaya Stars in Valentino's Fall Campaign

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L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

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L'OFFICIEL USA Summer 2023 - Eiza González Cover

Zendaya Stars in Valentino's Fall Campaign

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