First, it was Elton John, then Mick Jagger, and now, Harry Styles; Englishmen can sure wear the hell out of an embellished suit.
Gucci's latest campaign for Men’s Fall Tailoring 2018 features Styles, battered cod, a gang of puppies, and a pet chicken. The brand released a short film directed by Glen Luchford to promote the new line of suits, an ode to English culture and tailoring set to the song “Michelle” by The Beatles. It's a mouthwatering trip to a traditional chippy (a fish and chip shop) during which he leaves his feathered friend behind.
Styles has frequently worn Gucci in the past, notably floral and silver sequin suits while on his world tour, so it’s not hard to imagine him in the brand’s wildest outfits featuring waistcoats and dressing gowns (how English), three-piece suits, and mohair jackets paired with more casual closet staples like sandals and sneakers.
View the full campaign below, photographed by Glen Luchford.