Louis Vuitton Brings Hawaii to New York City

Along with a holographic floral shirt and the rest of the Men’s Spring/Summer 2018 collection.
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Kim Jones might have left Louis Vuitton, but his summer vibes are still very much alive at the brand’s pop-up shop in New York City. Inspired by exotic islands, the festive Men’s Spring/Summer 2018 collection is accompanied by palm trees, graphic surfboards, and a floral-printed jeep (the custom paint even matches with the Hawaiian shirts). LV also celebrated the collection with a travelling retro van, which debuted in Miami, then took a trip to Rodeo Drive in Los Angeles. The van will make its final stop in Honolulu Ala Moana, Hawaii, on February 15.

Just in time to kick off Men’s Fashion Week in New York, the brand hosted a cocktail event, bringing the summer heat to the city’s coldest time of the year. Guests sipped on coconut juice (courtesy of a floral-printed vending machine), and took a beach ride on the jeep via virtual reality goggles. There were also monogrammed leather duffel bags in the trunk, fyi. Pack your beach towels — we’re heading to Madison Ave.

The pop-up space is located on 655 Madison Avenue until March 15.


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