True to its cutting-edge DNA, Diesel has tapped the innovative DJ and producer to be the face of its new watch collection.

<p style="text-align:justify">According to the lifestyle and denim brand, no one is better suited to be the face of <a href="https://shop.diesel.com/" target="_blank">Diesel</a>&rsquo;s fall watch collection than DJ and producer Steve Aoki. &ldquo;I like to challenge the idea of time. I have to master my days - master them and make the most of them. This is what connects me so much to Diesel&rsquo;s vision as a brand and the watch,&rdquo; comments Aoki about the collaboration. &ldquo;I have always made it a point to indulge in my passions without limit and to question conventions that dictate otherwise. That&rsquo;s what Diesel has done and continues to do.&rdquo;&nbsp;Diesel&rsquo;s fall collection features classic light-colored dials among otherwise transparently blue components &ndash; a nod, of course, to the denim culture of the brand.</p>

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Diesel and Steve Aoki Have Joined Forces

L'OFFICIEL USA May 2024 - Natalie Portman Cover

L'OFFICIEL HOMMES USA April 2024 - Jake Gyllenhaal Cover

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'OFFICIEL USA March 2024 - Dakota Johnson Cover

L'OFFICIEL USA December/January 2024 - Vanessa Kirby Cover

L'OFFICIEL USA November 2023 - Sofia Richie Grainge Cover

L'OFFICIEL HOMMES USA Fall 2023 - Nicholas Galitzine

L'OFFICIEL USA Fall 2023 - Jay Chou Cover

L'OFFICIEL USA Fall 2023 - Emma Corrin Cover

L'OFFICIEL USA Summer 2023 - Eiza González Cover

Diesel and Steve Aoki Have Joined Forces

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