Tiffany & Co. is here to show you that even a classic jewelry brand can still be cool and relevant to the younger scene. And nobody does "Moon River" better than Tiffany's. To celebrate Reed Krakoff's first collection for the brand (as chief artistic officer), Tiffany & Co. brought in a star-studded roster of artists for the campaign.
For the first time ever, the jewelry brand released a song available to play on Spotify. And it's not just any track, it's an updated version of "Moon River" — the song synonymous with Audrey Hepburn's Breakfast at Tiffany's.
In the campaign filmed by Hunger Games director Francis Lawrence, Elle Fanning starts singing as she re-enacted Hepburn's opening scene from Breakfast at Tiffany's (she really is a triple threat). The black-and-white footage then takes a turn as rapper A$AP Ferg adds his verse, and New York is suddenly lathered by Tiffany Blue colors.
Sorry Frank Ocean, but Tiffany & Co. deserves this one.
Watch the campaign, below: