MTV announced today that Marc Jacobs will receive the first-ever Fashion Trailblazer Award, highlighting a partnership between the eponymous channel-turned-brand and the Council of Fashion Designers of America. In a statement released by the CFDA, the council wrote that "the worlds of Marc Jacobs and music are inextricably linked."
"From runway shows featuring Lady Gaga or a marching band playing Nirvana’s Smells Like Teen Spirit to front rows with Cardi B and Nicki Minaj and ad campaigns with Missy Elliott and Cher," the council wrote, "Jacobs often taps into the cultural moment through the lens of music."
This won't be the first time Jacobs and MTV have intertwined. Jacobs incorporated MTV's logo into his Resort 2017 collection, telling Vogue, "MTV always had the coolest graphics. It was very spot-on for what MTV was saying and who they were saying it to. It really spoke to me, and I think that generation of people at that time. I’ve maintained them in my memory bank, and they’ve never gone away. They’re iconic."
Jacobs and his design team will also be collaborating with MTV on a multimedia red carpet activation for the big night. Make sure to tune in and check it out!
The VMAs, hosted by Sebastian Maniscalco, will air live on MTV from the Prudential Center in Newark on August 26th.