Save The Date

Jared Leto, Lana Del Rey and Courtney Love Partied in a Cemetery Last Week

What happens when you mix Gucci, Dia de los Muertos, and the scent of pure unadulterated guilt? Gucci Guilty's campaign launch at L.A's iconic Hollywood Forever Cemetery.
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Last Friday, celebs far and wide congregated among the tombstones and mausoleums to celebrate the latest additions to the iconic Gucci Guilty fragrance legacy. Be advised, major FOMO ahead.

At the center of this mystical night were the most mystical of all: our very own cover star Lana Del Rey and multi-hyphenate Jared Leto who were announced as the faces of the new Gucci Guilty. The pair stars in a campaign alongside rockstar Courtney Love, who also makes a guest appearance in the video directed by Glen Luchford. 

3Diplo was in attendance, but it was strictly a social call. Instead, Gucci's creative director Alessandro Michele had guests mingling and dancing the night away to the tunes of global DJs like Alex Cameron, Jacques, and Charlotte Lindèn Ercoli aka Charles. Often playing host to parties such as these, Hollywood Forever was the perfect party venue to pay homage to the Italian house's history whilst ushering in its future. That being said, this isn't the first time that Ms. Love has shown some Lana some love. For our debut print issue, Courtney Love, Kim Kardashian, Stevie Nicks and more come together to interview our very enigmatic cover star. Check it out here.

The new Gucci Guilty Pour Femme and Pour Homme will launch on January 15, 2019. Keep your eyes on the iconic hashtag #ForeverGuilty for the latest development.


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