Last night, TAG Heuer hosted an unforgettable evening in New York at the landmark venue Cipriani Wall Street to unveil the latest limited-edition Monaco timepiece in honor of the 50th anniversary of the brand’s iconic watch.
The exclusive event was attended by brand ambassadors race car driver and 2017/2018 Formula E Champion Jean-Éric Vergne, Hollywood actor Patrick Dempsey, and former Miss Universe and friend of the brand, Paulina Vega, who was the host for the evening’s festivities. Other notable attendees included Olivia Culpo, Young Paris, Alejandro Agag who helped celebrate the momentous occasion. As guests arrived, they were ushered through a TAG Heuer heritage exhibition. Leading up to the reveal of the newest timepiece, guests were treated to a spectacular light show complete with video projections showcasing the history of the company’s most iconic timepiece, the latest edition of which is inspired by the 1990s.
To commemorate the 50-year milestone, TAG Heuer is launching five new Monaco watches throughout the year that are inspired by the different decades from 1969 to 2019. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in May, while the second limited edition, celebrating the period from 1979 to 1989, was presented in June in Le Mans, France. The third edition of the new Monaco watch, inspired by the 1990s, which was debuted last night.
The celebration seamlessly paves the way for the 2019 New York City E-Prix, a Formula E Championship race taking place on 13 and 14 July in Red Hook, Brooklyn, where Vergne will race through the streets of Brooklyn to defend his title.