<p>The newest must-knows on this season's East End happenings.</p>

<p>Pack your <a href="https://www.lofficielusa.com/travel-living/beach-packing-list-for-your-hamptons-getaway-guide-the-hamptons-us" target="_blank" rel="noopener">bags</a>, we're headed to the Hamptons.</p>
<p>As this summer heats up, so do the festivities that come with it. Whether you’re headed out East until September or just for a weekend, it’s important to stay informed and, more importantly, <em>chic</em>. For some, the Hamptons are a destination, but for others, they're a way of life. From luxury design houses in <a href="https://www.lofficielusa.com/fashion/chanels-east-hampton-boutique-is-finally-open" target="_blank" rel="noopener">East Hampton</a> that have been staples in the town to hidden gems in Montauk, here is your personalized guide for looking alive on the basis of newness and novelty. Be it traveling by way of Jitney, LIRR, or chartering an Uber Copter, skip the tourist attractions and step into these swanky spots with ease<span>—and if we're being honest, before TikTok gets to them.</span></p>
<p><i>L’OFFICIEL USA</i> rounds up this season’s newest places to <a href="https://www.lofficielusa.com/fashion/where-to-shop-in-the-hamptons-summer-2025" target="_blank" rel="noopener">shop</a>, stay, and feel serene in the name of summertime.<span class="Apple-converted-space"> </span></p>
<p>Stay tuned for updates.</p>

<h2 style="text-align: center;">Chanel</h2>

<p>Chanel has officially opened in East Hampton and with that excites longtime fans of the label. Located at 17 Newton Lane, the maison’s latest labor of love features Chanel’s summer capsule, Coco Beach, alongside the Spring/Summer 2026 collection. From raffia bags to fine jewelry, spend a day inside the hyper-chic, ultra-refined space to get a taste of luxury inside its iridescent, beachside allure.<span class="Apple-converted-space"> </span></p>

<h2 style="text-align: center;">ELEMIS X Montauk Yacht Club</h2>
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<p>When skincare meets luxury, what is one met with after? Easy: ELEMIS’ Floating Wellness Cabana at the Montauk Yacht Club. As the property’s exclusive spa partner, ELEMIS has transformed the guest experience through a series of seasonal wellness offerings by way of none other than a floating cabana, best known as a yacht docked on 16 waterfront acres, smack-dab inside the heart of Montauk. Enjoy a signature ELEMIS facial and other massages through the quiet class of this unique coastal setting.</p>

<h2 style="text-align: center;">Julien Farel</h2>

<p>Craving a French-American connection with a world class flair on the East End this summer? You’re in luck. Julien Farel has opened in Southampton at 43 Windmill Lane by wizards Julien and Suelyn Farel to celebrate beauty in the name of summertime to further continue their empire. The oasis features more than a dozen styling chairs, glam stations, a nail suite, alongside individualized spa treatments for bespoke messages and facials. Not convincing enough? Julien Farel has worked on hundreds of stars<span>—</span>including, but not limited to<span>—</span>Kate Moss, Greta Gerwig, and Selma Hayek, just to name a few, adding this to his other two namesake locations in New York City and Palm Beach.</p>

<h2 style="text-align: center;">Montauk General Store</h2>

<p>Make no mistake, the Montauk General Store is not your average general shop, but instead, a luxury lifestyle and coastal-themed brand by Kate Diament. Known for exclusive beach-chic apparel, a curated selection of skincare, wellness products, artisan ceramics, chic stationery, and the highly coveted ceremonial-grade Match Bar, slip into bliss this summer at 805 Montauk Highway for your chance to take it easy.</p>

<h2 style="text-align: center;">The Hedges Inn</h2>

<p>If <i>so back</i> were a hotel, it would be the Hedges Inn. Located at 74 James Ln, this East Hampton inn has reinvention written all over it. Thanks to a splashy renovation by David Netto, the spruced interior now houses 12 guest rooms and common areas with toile wallpaper, matching curtains, quilted coverlets, and burled walnut furniture. But... that’s not all. The classic New York restaurant, Swifty’s, was also graced by botanical prints, while the rest of the inn upgraded other signature-style programming, and our personal favorite, a beachside butler service.<span class="Apple-converted-space"> </span></p>

<h2 style="text-align: center;">The Summer EDITION X Crow's Nest</h2>

<p>Listen up creatives, The Summer EDITION has returned. But this time, not in Ibiza, but at one of the East End’s top defining summer destinations, that’s right: Crow’s Nest. For artists, musicians, surfers, and<span class="Apple-converted-space"> </span>city slickers alike, this residency will be spearheaded by American Express for folks to receive exclusive access to curated beachfront experiences, wellness programming, and of course, high-end dining. Enjoy the spirit of summer this year at 4 Old West Lake Drive.</p>

<h2 style="text-align: center;">Vivrelle X Kith Women</h2>

<p>Operating in the heart of Bridgehampton, Vivrelle has brought its carefully curated stock of luxury handbags and jewelry (for both rental and purchase) with a dedicated Kith Women’s shop-in-shop feature, and offering Kith Treats. This announcement also marks the debut of its new membership tier, extending its borrowing model into the highest-end corner of luxury: Hermès Birkins and Kellys, alongside other rare (literal) gems from houses like Cartier and Bvlgari. Furthermore, weekly activations, brand collaborations, and wellness experiences will be held on site, with other unique member-only incentivized experiences by new partners, ResX and Marriott Bonvoy. Check out 2397 Montauk Highway this summer for more.</p>

How-To Hamptons: Your 2026 Guide to Staying Out East

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