April showers bring May flowers... and a whimsical experience from the French maison.

After a rainy April in New York City, <a href="https://www.lofficielusa.com/tags/vancleefandarpels">Van Cleef &amp; Arpels</a> is bringing May flowers to the Big Apple with its Spring is Blooming at Rockefeller Center installation, which opened Saturday. 
From May 3 to May 18, <a href="https://www.lofficielusa.com/tags/nyc">NYC</a> visitors can experience the Midtown landmark as a French garden in full bloom, complete with vibrant floral illustrations from French artist Alexandre Benjamin Navet. This is Navet&rsquo;s fourth collaboration with the French maison. 
&ldquo;I studied the structures and buildings for months while I imagined new perspectives and charming, unexpected details weaving through the public spaces, with a referential nod to a French bucolic garden, of course," the multimedia artist said in a press release. Navet&rsquo;s designs, known for their sketch-like quality, extend up to the tree branches, including birds and other natural designs. The springtime installation complements the floral fa&ccedil;ades of Van Cleef &amp; Arpels&rsquo; flagship location on 57th Street and its new Upper East Side boutique.

Van Cleef & Arpels' 2025 installation at Rockefeller Center. Photography courtesy of Van Cleef & Arpels.

As in years past, several organizations are partnering with Van Cleef &amp; Arpels to provide live programming on the weekends, including The New York Academy of Art, Guggenheim New York (with the Academy of American Poets), and L&rsquo;Ecole, School of Jewelry Arts. The New York Academy of Art and Guggenheim New York will host the first two events on Saturday. There will also be children&rsquo;s storybook readings and contemporary dance performances, with more events to be announced in the coming days.&nbsp;
The French maison previously set up floral installations along Fifth Avenue from 2022 to 2024, two of which were designed by Navet. The latest one brings a little joy and luster to the area, frequented by tourists and avid shoppers alike.

Van Cleef & Arpels' Installation Is Now Ready at Rockefeller Center

L'OFFICIEL USA May 2025 - Isabela Merced Cover

L'OFFICIEL USA May 2025 - Ciara Cover

Van Cleef & Arpels' Installation Is Now Ready at Rockefeller Center

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