International Watch Review

Kaia Gerber is OMEGA's Latest Watch Designer

The young supermodel has followed in mom Cindy Crawford's footsteps, collaborating with the watch brand on two bands for the De Ville Trésor.
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Kaia Gerber can now add watch designer to her resume. The supermodel has collaborated with OMEGA on two new bands for the De Ville Trésor, the watch model for which she is the face.

As one of the most in-demand models of her generation, Gerber has provided a bright direction for OMEGA to follow as the brand promotes the De Ville Trésor. The California native is no stranger to luxury fashion, but off the runway, she adopts a more informal, urban style than what the world sees when she walks a couture show.

Thus, it wasn't surprising that when asked to choose new bands for the De Ville Trésor, Gerber opted for casual models.

The new bracelets feature stainless steel buckles and loops, and they come in two camouflage patterns: blue and beige. They are also available in different widths corresponding to the 36 and 39-millimeter variations of the De Ville Trésor's 2018 collection.

By contributing to the watch bands' new design, Gerber is walking in her mother's footsteps. Cindy Crawford collaborated with OMEGA in 1995, bringing a new interpretation of the Constellation model to life.

Designed especially for the Trésor watch, the camouflage bracelets are exclusively available in OMEGA stores.



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