Kendall Jenner, the self-proclaimed tomboy of her sisters has joined them in the beauty business with her new partnership with Moon. But instead of a releasing a lip kit or contour kit she is setting her sights on oral beauty.
Moon was founded by Shaun Neff, co-founder of the snow and skatewear brand “Neff”. Neff created Moon to “transform the oral care experience into something new entirely.” according to the brand's website. The company teamed up with Jenner to co create her signature product, the Kendall Jenner Teeth Whitening Pen. The only product with her name specifically attached to it.
“I used to not know how to smile”. Kendall Jenner says in a promotional video for her latest venture. With the companies hashtag #ElevateYourRoutine, the model elaborates that she is excited to get into the oral beauty business and loves the black chic aesthetic of the new line. So far the product range includes a Graphite Grey Clean Floss $3.99, Flossers $4.99 2 pack brushes $6.99, an Activated Charcol Toothpaste $8.99, Stain Removal Flouride Free Whitening Toothpaste $7.99, and the Kendall Jenner Teeth Whitening Pen $20..
The Moon products are 100% vegan and PETA certified cruelty free. The company is showing the transparency of the range by showcasing all of the ingredients on the website. Their Instagram is currently a galaxy showing off their ingredients including Enchincea, Lavender Oil, Dead Sea Salt, Cranberry Extract and Green Tea
Moon’s mission statement is bigger than your own personal smile, they are working with nonprofits including Operation Smile to help heal children with cleft lips and cleft palates around the world.
The product range will be coming to Ulta in May as first reported by WWD joining her sister Kylie’s range of lip kits.