When it comes to beauty, “clean” is generally defined as a non-toxic product made without sulfates, parabens, phthalates, PEGs, BHT, BHA, and synthetic fragrances. Put more simply: it’s got to be good for you, and good for the earth. If you’re new to clean products, don’t worry – e-commerce destinations and brick-and-mortar retailers are making “clean” labels more visible and easier to navigate than ever.
Even giants like Target and Rite Aid have taken initiative to expand their clean product aisles and began stocking shelves with organic, conscious products that are also affordable. Sephora’s green-colored seal of “clean” approval makes online shopping clearer than ever before. Brands and consumers alike are also focusing in on product packaging and its sustainability. Are the jars made of recycled glass? Is the lipstick wrapped in BPA-free, recycled plastic? Shoppers want answers, and they’re demanding more responsibility from brands.
Thanks to time and advances in science, clean formulas and products have never been better. Let these clean brands help steer your routine into the eco-revolution. You won’t turn back—I promise.