Beauty

Guerlain's Perfumer Boutique Offers An Intimate Fragrance Experience

The French perfumer's new boutique at Bloomingdale's 59th Street in New York City will guide you through a digital consultation of your fragrance dreams.
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Choosing the right fragrance can be daunting. Is it too strong? Do I wear it well? Is it an extension of me? These are just some of the many questions that can plague the journey to finding the one. Thankfully, a new innovation from the genius minds of Guerlain is the perfect remedy to tackle the anxiety that comes with choosing your most complimentary scent.

Yes, the answer to your quest for a fragrance dream match has arrived thanks to Guerlain’s Perfumer Boutique at Bloomingdale’s 59th Street in New York City. Using cutting-edge Olfaplay Discovery digital technology, you’ll get your very own digital consultation and personalized olfactory profile, which leads to your ideal Guerlain scent. Don’t live in the city that never sleeps? Not to worry, the same experience can be had in over 22 locations around the world.

So why exactly should we care about finding our unique scent match?

“‘You have a beautiful skin for fragrance, it’s a mix,” explains Marie Line Patry, Guerlain’s VP of Education. “You’re always the last note. You perfume the perfume. The last note is you.”

After selecting your favorite underlying notes via an iPad, you’ll be led to your ideal Guerlain scent—Habit Rouge, La Petite Robe Noire, or Jicky, to name a few. The parfumerie also features a gorgeous selection of 16 fragrance fountains to choose from, ready to fill the house’s iconic Bee Bottle, a symbol of their commitment to sustainable practices. They even went the extra DIY-mile, allowing each bottle to be personalized by color, ribbon type, bow, and engraving. With so many options for customization, the intimate and immersive experience will have you playing matchmaker for your nose and is well worth the visit.

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