As part of her new Silver Series, two-time WWD Beauty Inc. award winner Kylie Jenner has released a range of concealers—and they're incredibly diverse! Coming in 30 shades (which is more than Kat Von D, NARS, or Tarte) the concealers will be released on December 13 along with the rest of the collection, which also includes bullet lipsticks and who knows what else?
Following the success of Rihanna's highly-inclusive Fenty Beauty range, it's safe to say that Kylie has recognized the savvy move to appeal to a wide berth of people. Also, notably, Kylie Cosmetics hasn't released foundation yet, so the just-announced concealers (which focus heavily on undertones) may be leading to a much bigger announcement. But there are a couple issues with the release: fans of the brand will only be able to buy the concealers online, which makes shade-matching a pain, and Kylie Cosmetics doesn't allow returns, so you may have to invest in more than one in order to find the perfect shade. However, it's pretty likely that one of the 30 shades, which range from "fair to deep dark," will fit anyone who wants to purchase.
Only time will tell how the formula is, but at least some people who may not typically be able to find their shade in concealers will definitely be able to.