As more and more celebrities enter the beauty world, we can't help but wonder why?
Kylie Jenner is the first woman to reach 300 million followers on Instagram, surpassing the likes of Ariana Grande, Selena Gomez, and Kim Kardashian.
It's undeniable that Kylie Jenner founded one of the most successful celebrity beauty brands of all time.
Kylie Jenner has revamped her makeup line with new formulations that cater to the growing demand for clean beauty products.
