Long known for its face-focused skincare, the Swiss luxury brand expands into body care for the first time.&nbsp;

Inspired by the softness of its namesake fabric, La Prairie extends its skin-rejuvenating expertise with Cashmere Body Cream, a new lightweight formula that delivers deep barrier protection and hydration using the Swiss beauty brand&rsquo;s signature cellular-renewing technology.
This is the brand's first introduction to body care&mdash;an expansion that feels both overdue and strategically timed as luxury skincare continues to move beyond the face.
La Prairie is applying its science-forward approach to the body, addressing an area often treated as an afterthought even in high-end routines. The $305 cream, now exclusively <a href="https://www.laprairie.com/en-us/products/cashmere-body-cream-95790-01433-35?country=US" target="_blank" rel="noopener">available online</a>, is designed to target hydration, skin resilience, and texture, aiming to support the skin barrier while delivering long-lasting moisture.

la prairie body cream

Rather than leaning into heavy butters or occlusive textures, the formula takes a lighter approach, absorbing quickly yet just as effectively (perfect for winter weather as our skin begins to crack and dry). It&rsquo;s built around ingredients commonly found in advanced facial skincare&mdash;such as hyaluronic acid, niacinamide, and shea butter&mdash;suggesting a deliberate effort to blur the line between face and body treatments. The goal is less about instant gloss and more about a sustained smoothness over time.&nbsp;
The fragrance is intentionally subtle, reinforcing the idea of body care as an extension of daily skincare rather than a separate, scent-led category. Application is meant to feel ritualistic but unfussy, working easily into morning or evening routines.
If this debut is any indication, body care may be the next frontier for brands built on skincare credibility, and La Prairie is stepping into it with a high-quality product that delivers.&nbsp;

Photography courtesy of La Prairie.

La Prairie Enters Body Care With Its First-Ever Moisturizing Body Cream

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La Prairie Enters Body Care With Its First-Ever Moisturizing Body Cream

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