Say hello to Tan Line and Sun Soak, Rhode&rsquo;s new pocket blush shades joining their permanent collection.&nbsp;

Two new summery shades are joining Rhode Skin&rsquo;s viral cream blush stick line: Tan Line, a pinky tan, and Sun Soak, a spicy orange. Yes, Pocket Blush now comes in 11 shades, from baby pink and neutral peach to dark berry and bronze terracotta.&nbsp;&nbsp;
Tan Line and Sun Soak, which will be available starting July 14th, will arrive in a limited-edition packaging, featuring the original Pocket Blush design with &ldquo;Rhode&rdquo; written in a sunny lemon yellow. But don&rsquo;t fret, these two shades aren&rsquo;t going anywhere. Come fall, they&rsquo;ll join Rhode&rsquo;s permanent collection in the classic packaging.&nbsp;
That's not all they have planned. On July 14th, Rhode is also launching a limited-edition lip case in a bright yellow, along with the Summer Kit: a yellow bubble bag holding their brand new Glazing Mist, a summer Pocket Blush in the shade of your choice, and a fun new Peptide Lip Tint.&nbsp;

It&rsquo;s been a big past few months for <a href="https://www.lofficielusa.com/fashion/hailey-bieber-celebrates-rhode-billion-dollar-elf-deal-saint-laurent-mini-dress">Hailey Bieber&rsquo;s Rhode Skin</a>. In late May, the clean beauty brand announced its <a href="https://www.lofficielusa.com/beauty/hailey-bieber-sells-rhode-to-elf-beauty-in-1-billion-deal" target="_blank" rel="noopener">$1 billion acquisition</a> by e.l.f. beauty&mdash;a major milestone in the three-year-old brand&rsquo;s rapid expansion plan. Since then, Rhode has noticeably picked up the pace of its product rollouts, departing from its earlier, slower strategy. That launch formula became familiar: Bieber would casually tease a product in a get-ready-with-me TikTok, the brand would drop subtle hints in its Instagram photo dumps, content creators would start receiving PR packages, and only then would Rhode confirm a launch date. Some saw it as clever marketing; others chalked it up to the realities of a new brand finding its rhythm.&nbsp;

Rhode Skin Summer Kit. Photography courtesy of Rhode.

Rhode Skin Peptide Lip Tint in Lemontini. Photography courtesy of Rhode.

But with their recent acquisition by a legacy beauty giant, Rhode appears to be shifting its strategy. While last month&rsquo;s Glazing Mist launch followed the brand&rsquo;s usual slow-burn formula, yesterday&rsquo;s surprise drop marked a departure: a new addition to the <a href="https://www.lofficielusa.com/beauty/rhode-cinnamon-roll-peptide-lip-tint-launch">viral Peptide Lip Tint</a> collection called Lemontini&mdash;a shimmery gold gloss with a citrusy, cocktail-like scent. Even better, the launch finally addresses the most common complaint about the original Peptide Lip Tint and Lip Treatment formulas: the grainy texture.&nbsp;
&ldquo;It was so important that we resolve the grainy feel that developed in some lip treats and tints over time,&rdquo; Bieber excitedly shared in a since-expired Instagram story. &ldquo;We took our time over the past two years by researching, experimenting, and testing to find a solution.&rdquo;&nbsp;
Bieber said that the new formula would swap out the solid shea butter, which was causing the grainy beads, with a liquid one.&nbsp;
Fans are excited. This time, they might finally have it all: the nourishing gloss they knew and loved sans the pesky grainy beads.&nbsp;

Hailey Bieber. Photography courtesy of Rhode Skin.

In true Rhode fashion, the Lemontini launch came with a beachy campaign featuring Hailey Bieber in a black bikini, accessorized with a <a href="https://www.instagram.com/p/DLnICodukzS/?img_index=4" target="_blank" rel="noopener">body chain holding the new Peptide Lip Tint</a>. Of course, as with most things Bieber does, the internet had opinions. Rhode aficionados hoped the brand would launch body chains as a fun summer accessory. Other users poked fun at the over-the-top styling. But in the end, it got people talking.&nbsp;
Since its <a href="https://www.lofficielusa.com/beauty/rhode-beauty-skincare-dupes-shopping">launch in 2022</a>, Rhode&rsquo;s entire line has consistently flown off the shelves&mdash;oftentimes to beauty-obsessed fans&rsquo; dismay. Despite its popularity, many have criticized the brand&rsquo;s limited accessibility: available only online, aside from the occasional and short-lived pop-ups and photobooths. (You&rsquo;ve likely seen the round-the-block lines come hell or high water somewhere on Instagram and TikTok.) But in case you missed it: after months of speculation, Rhode is finally coming to Sephora. Starting this fall, you&rsquo;ll be able to shop and test products in-store at locations across the U.S. and Canada, with availability in the United Kingdom expected later this year.&nbsp;
As for the Peptide Lip Tint body chains? It&rsquo;s not so far-fetched. If Rhode could dream up a phone case designed to hold lip balms, why not this? For now, though, there&rsquo;s the Summer Kit, Lemontini Peptide Lip Tint, and the Pocket Blush in Sun Soak and Tan Line&mdash;plus, fingers crossed, the bronzer Bieber has been teasing since January might be next.&nbsp;

Surprise: Rhode Adds Two New Summer Shades to its Pocket Blush Line

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