Viral TikTok Beauty Products That Actually Work
From pout-enhancing lip oils to Kim Kardashian-approved sunscreen, these viral TikTok beauty products are worth buying for a reason.
TikTok is more than a resource for birthing fashion aesthetics and providing interior decorating hacks—the platform is immensely helpful in establishing the hottest products in the beauty sphere. The app has already attracted the interest of beauty lovers and professionals alike, creating the ever-growing #beautyTok community.
With that, it seems like every day there is a new product that beauty lovers can't stop raving about it, making viral products sell out instantly as the rest of us try out every new thing to hit the market. With an endless list of viral beauty products on TikTok, there are some items that receive more praise than others—and deservedly so. From the viral Dior lip oil to Rare Beauty's pigmented blush, L'OFFICIEL has compiled the best viral TikTok beauty products that actually work.
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Celebrity beauty brands can be a hit or miss, but Selena Gomez made a homerun. This liquid blush went viral on TikTok for its high pigmentation and ability to be seen on various skin shades. True to what #beautytok has been saying, a little goes a long way and blends effortlessly in the skin.
Rare Beauty Soft Pinch Liquid Blush, $23, Sephora
Ever since Billie Eilish revealed her favorite lip gloss, beauty TikTok has continued to obsess ever since. The moisturizing balm leaves the lips soothed and is a go-to when opting for a natural beauty look.
Moisturizing Lip Glossy With Shea Butter and Coconut Oil, $16, Kopari
Producing customizable shampoo and conditioner, Function of Beauty's hair products are literally designed for your exact hair texture. Ensuring your wash day is optimized with the key ingredients your hair needs, the shampoo and conditioner can be mixed with individual boosters to reach your hair goals. TikTokers such as Xandra Pohl described the experience as "feeling like a scientist," resulting in smooth, shiny, and highly moisturized hair.
Function of Beauty Wavy Hair Conditioner, $10, Target
Function of Beauty Wavy Hair Shampoo, $10, Target
The viral foundation stick is a favorite of Kourtney Kardashian's and comes in 40 inclusive shades. The soft formula is praised for its buildable coverage and multifunctional use as a bronzer and contour.
Basma Beauty The Foundation Stick for Hydrating, Buildable Coverage, and Natural Finish, $40, Sephora
Most mascaras advertise their strong lengthening properties, but Maybelline's Sky High Mascara truly lives up to the hype. With a couple of swipes, you can spot the noticeable difference in length and volume — not to mention it's incredibly lightweight.
Maybelline Sky High Mascara, $13, Ulta Beauty
Another TikTok favorite, the hydrating serum went viral for its full coverage and easy application. It effortlessly blends in underneath the eye and beauty TikTokers swear it won't crease — just in time for our summer beauty essentials.
Bare With Me Hydrating Face & Body Concealer Serum, $11, Ulta Beauty
Though it's been out for a while, the influence of Fenty Beauty's gloss bomb over #beautytok remains eternal. A couple of swipes and your lips will be extra luscious and illuminating. For a more formal makeup look, you can also pair it as an extra layer atop complimenting lipstick.
Fenty Beauty Gloss Bomb Universal Lip Luminizer, $21, Ulta Beauty
Underneath the summer sun, our pores are more exposed to oil and liquid accumulation. Combatting the excess oil and sebum in our pores, this detox mask is magic in a bottle. The clay mask draws out all the gunk with immediate results and evens out the texture for clear-looking skin.
Pore Minimizing Instant Detox Mask, $42, Sephora
A best-selling product that constantly sells out, this liquid exfoliant is best for acne-prone and oily skin. It minimizes pores, exfoliates dead skin cells, and evens out textures — showing noticeable differences when used regularly. To implement in the daily skincare routine, TikTokers suggest applying after using a gentle cleanser and hydrating toner.
2% BHA Liquid Exfoliant, $34, Paula's Choice
One of the most viral beauty products to circulate on TikTok, this putty primer deserves all its praise and more. The face primer blurs out pores, allowing more evened-out applied foundation and concealer on top. It also includes optimal hydrating properties, making it an ideal skincare product.
Poreless Putty Primer, $10, E.L.F. Cosmetics
This viral, Kim Kardashian-approved product comes in a whipped cream bottle with mousse that is highly reminiscent of whipped cream as well—but this is no gimmick, it lives up to the hype. A little goes a long way, with easy blending and no white cast left behind. On top of all that, the sunscreen is praised for its enticing scent with notes of coconut, bergamot, sea salt, and bananas.
Vacation Classic Whip SPF 30 Sunscreen Mousse, $22, Vacation
TikTok isn't afraid to put eye creams to the test and seems to have spotted one that is worth adding to the shopping cart. This soothing undereye cream went viral for its hydrating properties and smooth finish, promising the results will have your undereyes looking flawless.
R.E.M. Beauty Full Night's Sleep Cooling Blurring Undereye Balm, $22, Ulta Beauty
