At the iconic luxury retailer, the label's striking, vivid collection takes center stage with an immersive interior exhibition and window display.&nbsp;

Loewe has officially landed in <a href="https://www.lofficielusa.com/fashion/fashion-beauty-lifestyle-new-store-openings-new-york-city-los-angeles-milan" target="_blank" rel="noopener">New York City.</a>
As any New Yorker knows, Bergdorf Goodman's legendary window displays are one of the true markers of a seasonal shift. This spring, the luxury retailer has tapped Loewe as its newest source of sartorial inspiration.
In a palette of vibrant yellows, greens, and browns, the Spanish label's newest ready-to-wear, leather goods, and accessory offerings appear in their full glory right on Fifth Avenue. For longtime Loewe lovers and the uninitiated alike, the display doesn't just celebrate the whimsical, sophisticated world of Loewe&mdash;it invites viewers to dive straight into it.&nbsp;&nbsp;

Loewe window display at Bergdorf Goodman. Courtesy of Luis Guillen.

For Loewe co-creative directors Jack McCollough and Lazaro Hernandez, who cut their teeth at <a href="https://www.lofficielusa.com/fashion-week/proenza-schouler-fall-winter-2026-rachel-scott-debut-runway-photos-see-all-the-looks" target="_blank" rel="noopener">Proenza Schouler</a> in NYC early on in their design careers, the collaboration was especially monumental.&nbsp;
&ldquo;For our debut Loewe collection for Spring/Summer 2026, we set out to find a balance between the house&rsquo;s 180-year history&mdash;deeply rooted in Spanish craft&mdash;and our own American sportswear vernacular. The collection was guided by a sun-drenched optimism, a sense of physicality, and color that felt vivid and alive. With it now arriving in New York, and the installations at Bergdorf Goodman taking shape, the moment feels like a kind of homecoming for us,&ldquo; said Jack McCollough and Lazaro Hernandez, Loewe's co-creative directors.&nbsp;

Loewe interior display at Bergdorf Goodman. Courtesy of Luis Guillen.

Loewe's takeover at Bergdorf Goodman continues beyond the bright, uplifting exterior display. On the first floor of the women's store, visitors will see structural decor that borrows its visual language from the label's Spring/Summer 2026 runway show in Paris last September.
Sculptural, bold, and endlessly captivating, the three-dimensional takeover inspired by the designers' debut show marks a brand new chapter for the label itself and in the longtime relationship between Bergdorf Goodman and the luxury fashion world.&nbsp;
In addition to the immersive interior display, <a href="https://www.lofficielusa.com/fashion-week/loewe-spring-summer-2026-collection-runway-images" target="_blank" rel="noopener">Loewe's Spring/Summer 2026 collection</a> is now available to shop at Bergdorf Goodman.&nbsp;
The Loewe window and interior displays at Bergdorf Goodman will be featured at the store's Fifth Avenue flagship through April 6.&nbsp;

Bergdorf Goodman Is Ringing in the Spring Season With a Sunny Loewe Takeover

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Bergdorf Goodman Is Ringing in the Spring Season With a Sunny Loewe Takeover

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