Beyoncé and Balmain's artistic director Olivier Rousteing have collaborated to devise a limited capsule collection directly inspired by the American singer's iconic Coachella outfits.
The collection of hoodies and t-shirts will be launched exclusively in Balmain's Paris 8th arrondissement boutique, on the evening of July 13. The following day, it will be available to the four corners of the world both in-store and online. As well as in the Balmain shops of Milan, London, New York and Los Angeles, the collection can be found on the brand and the singer's respective sites.
Most notably, the profits made from sales will be donated to the United Negro College Fund (UNCF). A cause advocated by both Rousteing and Beyoncé in the past, the philanthropic organization crucially funds scholarships and offers financial aid for black college and university students across the United States.