From Olivia Rodrigo and Clairo to Addison Rae and Charli XCX, Barcelona label Gimaguas has quietly become a fan favorite.&nbsp;

There was a time when spotting someone in Gimaguas felt like you were in on a fashion secret. Now? If your favorite pop star, indie darling, or downtown It girl isn’t wearing the Barcelona-based label, chances are they’re about to.
Over the past year, Gimaguas has become one of those rare brands that has grown almost entirely through word-of-mouth—or rather, Instagram dumps, paparazzi photos, and blurry mirror selfies. Its effortlessly cool pieces strike that elusive balance between understated and instantly recognizable, making them a staple for celebrities.&nbsp;
Case in point: Olivia Rodrigo.
The singer has quietly become one of the brand’s biggest ambassadors, stepping out in multiple Gimaguas looks over the past year. Most notably, she’s been spotted wearing the now-iconic Selena Mini Dress, a deceptively simple bubble-hem silhouette featuring a black fitted bodice and airy pastel skirt. Equal parts balletcore, Y2K, and modern cool-girl dressing, it’s exactly the kind of dress that looks as good with flip-flops during the day as it does with kitten heels at night.

She’s hardly alone. Clairo has embraced the brand’s effortless Mediterranean aesthetic, while Addison Rae—whose wardrobe has become a masterclass in niche fashion labels—has also incorporated Gimaguas into her rotation. Even Charli XCX has been photographed shopping at the brand’s Barcelona boutique, further cementing its status as the label fashion insiders can’t stop talking about.
And if you’ve spent any time searching for that pastel bubble dress after seeing it on your timeline, you’ve probably discovered the bad news.
It’s sold out.

addison rae clothes where does she shop

Unfortunately, the Selena Mini Dress has become one of those pieces that seems to disappear the second it’s restocked. Fans have spent months pleading across social media for another production run, but Gimaguas has yet to bring it back. For now, hopeful shoppers are left refreshing secondhand platforms like Depop, Poshmark, and eBay, where the dress occasionally resurfaces—often at a premium.
Ironically, that scarcity has only made the dress more desirable. It’s become less of a trend piece and more of a collector’s item, joining the ranks of those fashion unicorns that everyone wants but almost no one can actually buy.
Still, reducing Gimaguas to one viral dress would be doing the brand a disservice.
Founded in Barcelona in 2018 by twin sisters Claudia and Sayana Durany, Gimaguas—whose name means “twins” in Cuban Spanish—was built around an effortless Mediterranean sensibility. The brand focuses on relaxed silhouettes, technical knitwear, artisanal craftsmanship, and pieces designed to feel lived in rather than overly polished. Every collection is designed in Barcelona, with most garments produced in Spain, giving the label an authenticity that’s increasingly rare in today’s trend cycle.&nbsp;

That philosophy is exactly what has resonated with Gen Z. Rather than chasing microtrends, Gimaguas creates the kind of wardrobe staples that somehow always feel current: semi-sheer tops, perfectly draped tanks, slinky knit dresses, bubble skirts, asymmetrical hems, lightweight cardigans, relaxed trousers, and easy separates that transition seamlessly from beach vacation to city street.
Its aesthetic sits somewhere between coastal European ease and downtown New York cool.&nbsp;
Fashion editors have long predicted the label’s rise, but it feels like this summer marked the tipping point. What was once a Barcelona insider favorite has become an international obsession, thanks in no small part to celebrities who wear the brand off-duty instead of exclusively on red carpets.&nbsp;
If you’ve accepted that the Selena Mini Dress probably isn’t making its way back into your cart anytime soon, don’t worry. Gimaguas has plenty of other pieces worth coveting. Its contemporary dresses, airy tops, sculptural knitwear, and versatile separates capture the same effortlessly undone energy that made the Selena dress famous in the first place—without requiring months of resale stalking.
That said, if the Selena Mini Dress does ever return, don’t think twice.

Every It Girl Is Wearing Gimaguas Right Now

Tags

Recommended posts for you

Pop culture

Angel Reese Gets Her Own Barbie Doll—and a Matching Reebok Sneaker Is Coming Next

Fashion