Louis Vuitton Opens Luxury Lime Pop-Up Shop in NYC

The French fashion house celebrates Virgil Abloh's Men's Fall 2019 collection in this radiant residency.
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Louis Vuitton is handing us neon green everything in a limited-time New York residency celebrating the launch of Artistic Director Virgil Abloh’s Men’s Fall 2019 collection. Coated completely in a luminous, luxury lime inside and out, this blazing boutique is welcoming the new range in the brightest way possible. Located at 100 Rivington St. in New York City’s Lower East Side, you can’t miss the glowing green showroom that’s lighting up the block. 

Abloh’s latest line features fresh prints inspired by New York City, iconic Monogram legacy accessories, new patches derived from the Maison’s archives, flag prints that embody the diverse nationalities of Louis Vuitton’s studio designers, a new take on the “Skate” Trainer, and rainbow and prism leather pieces. Guests of the residency can find further insight into each new addition to the Louis Vuitton range while exploring the radiant room. Scattered across lambent displays, gleaming furniture and vivid three-dimensional figures, the new collection stands out beautifully against the flashy backgrounds. 

Doors will only be open from July 12 to July 21, so you better act quickly if you want to see this emerald wonder with your own eyes. If you can’t make it, you can find photos from the French fashion house’s New York dwelling under the official hashtag #LVGreenscreen across social media.


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