Olivier Theyskens releases a prelude campaign teasing his new label Boloria, which is set to debut in 2026 as part of a long-term partnership with the Belgian group WEAREONE.world.&nbsp;

Under the creative direction of renowned designer Olivier Theyskens, brand-new label Boloria is meant to evoke&nbsp;philosophy through imagery. Founded in Antwerp, the first Boloria collection is set to debut in 2026, built on the house&rsquo;s core values of sensitivity, integrity, and emotional depth.&nbsp;
Through the lens of photographer Willy Vanderperre, Theyskens&rsquo; unique pursuit of meaningful beauty is conveyed through mysterious, dark imagery. Boloria&rsquo;s photo campaign gives an inside look at the allusive aesthetic of the fashion house, allowing viewers to synthesize their own sentiments on the new brand. Though the brand's launch is undoubtedly a new era for the designer, fans of his previous work can expect the same masterful, evocative visual language in collections at Boloria.&nbsp;

Photography by Willy Vanderperre, courtesy of Boloria.

Theyskens launched his own label in 1997 and quickly gained attention for his dramatic designs and dark, <a href="https://www.lofficielusa.com/fashion/dark-academia-trend-fall" target="_blank" rel="noopener">gothic romanticism</a>&mdash;just a short while after the debut, he dressed <a href="https://www.lofficielusa.com/pop-culture/young-photos-of-madonna-age-birthday" target="_blank" rel="noopener">Madonna</a> for the 1998 Academy Awards. His works often include structured tailoring, <a href="https://www.lofficielusa.com/shopping/lace-slip-skirts-shopping-guide-trend-fendi-dries-van-noten" target="_blank" rel="noopener">lace</a> details, and his signature use of hook-and-eye accents.&nbsp;
The Belgian designer's technical complexity has been recognized internationally through his work in major fashion houses like Rochas, <a href="https://www.lofficielusa.com/fashion/alisha-boe-custom-nina-ricci-dress-the-buccaneers-actor" target="_blank" rel="noopener">Nina Ricci</a>, and Theory. His creations were also the subject of the critically acclaimed book, She Walks in Beauty, staged at the Antwerp MoMu in 2017.&nbsp;
Boloria represents the next chapter of Theyskens&rsquo; three-decade-long career, marking the beginning of an ongoing partnership between Theyskens and WEAREONE.world that is bound to facilitate extraordinary creations.&nbsp;&nbsp;

Olivier Theyskens. Photography by Willy Vanderperre, courtesy of Boloria.

Olivier Theyskens Launches Debut Campaign For Boloria, His New Fashion House

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Olivier Theyskens Launches Debut Campaign For Boloria, His New Fashion House

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