Paige Lorenze Talks Mastering Courtside Style At Wimbledon
The 26-year-old entrepreneur, influencer, and ultimate It girl offered a vision of effortless elegance inspired by timeless vintage glamour.
At Wimbledon 2024, guests and spectators were occupied with the action on the court—fast-paced overhead swings, sneaky drop shots at the net, and seemingly endless volleys included—but in the stands, Paige Lorenze was countering the serves of Tommy Paul and Pedro Martínez with one of her own. A vision of classic, timeless elegance, the 26-year-old sported a polka-dot emblazoned drop-waist dress by Self Portrait and a pair of simple, but effortlessly chic strappy Jimmy Choo sandals in a look that offered passersby a peek into the iconic style—and the philosophy behind it—that has taken her from influencer to certifiable It girl.
Between taking over millions of TikTok and Instagram feeds, traveling the world for events ranging from runway shows to tennis matches, and leading the creative vision for Dairy Boy—a fashion and lifestyle brand with an uncompromisingly chic aesthetic—Paige Lorenze is a fashionable force to be reckoned with.
Although her day-in-a-life-style vlogs and get-ready-with-me TikToks are undoubtedly among her most well-known work—beloved by fans for the realistic glimpse they offer of the influencer's life— the 26-year-old also splits her time with Dairy Boy, her ultra-successful fashion brand. Inspired by vintage charm and an ultra-chic take on outdoorsy aesthetics, the Lorenze-founded label offers a vision of everyday elegance infused with her signature preppy, elevated sense of style.
Since striking up a relationship with American tennis pro Tommy Paul in 2022, Lorenze has become a frequent face at high-profile tennis matches in support of her boyfriend, sporting glamorous courtside looks that always instantaneously land on the mood boards of her most fashionable Gen Z followers.
Ahead of her 2024 Wimbledon appearance, Paige Lorenze spoke to L'OFFICIEL on her experience attending the highly-anticipated tennis tournament, her latest tennis-inspired collection for Dairy Boy, and how her love of athletics is infused into each and every viral courtside look.
L'OFFICIEL: Whether you’re at Wimbledon or a runway show, what’s a must-have you keep in
your bag at all times?
Paige Lorenze: I am in love with the new Rhode beauty makeup products. Always have a liner and lip gloss, right now my favorite color is Ribbon. I also am loving the Makeup Forever contour palette. It is compact and has everything you need for touch-ups for the day and night. I have my mini Mason Pearson hair brush, a travel-size Wella Stay Firm hairspray, a few bobby pins, and a hair tie for hair touch-ups. My vlog camera to catch any special moments and behind the scenes to share with my followers.
L'O: What does your process look like when it comes to deciding what to wear to a tennis match?
PL: I have really enjoyed having my style evolve as I have traveled to support Tommy at his matches around the world. The first thing I look at when deciding on an outfit is the weather! The last thing you want to be is uncomfortable because the matches can last over 4 hours. I definitely
lean in more to fashion when dressing for tournaments and am more casual in my daily choices.
L'O: Do you have any favorite memories of the tennis matches you’ve attended over the years?
PL: I loved my first match I attended of Tommy’s at the U.S. Open. I was so excited to be there, intrigued by the sport, taking it all in, not really knowing fully what’s going on but really falling in love with the sport immediately. It was when I was living in NYC still and it was just a really special moment.
L'O: What’s the best part of going to tennis tournaments like Wimbledon?
PL: Wimbledon is such a special place. The grounds are incredible. Just being there is an honor honestly. Specifically, I think how beautiful the grounds are. As someone who dreams of having a beautiful lawn and gardening when I am actually in one place for more than a week, I love the greenery and flower beds. It’s all so thoughtful.
L'O: Out of all the locations you’ve traveled for tennis, what has been your favorite so far?
PL: In no particular order: London, NYC, and Indian Wells. Each for very different reasons, but they
are always my favorite tournaments of the year.
L'O: How has your own background in athletics influenced your style and philosophy when it
comes to coming up with the perfect courtside look?
PL: I never grew up wearing heels because I rarely had occasions to dress up because of my sport.
In Vermont, the style is very casual, and most weekends I was racing! As a result, I never learned how to walk in heels, and they hurt my feet so much that I have to wear very short heels or sneakers now! Despite this, I feel confident dressing up or down, which I am very grateful for. Growing up, the "coolest" person in the room was always the hardest working, not necessarily based on what they were wearing or how their hair and makeup looked. This perspective has greatly influenced me, my friendships, and what I value in people. Even though I am in a very superficial industry, I know what’s truly important in life.
L'O: What was the biggest inspiration while you were in the midst of the creative process for Dairy
Boy’s tennis collection?
PL: Vintage! We reference a lot of older pieces and pieces with tweed. Then for the two-piece set, I just wanted to make something that was easy and cute and I wanted something you could wear separate.
L'O: How has your personal style influenced your design direction and vision for Dairy Boy?
PL: The core of the Dairy Boy aesthetic is a blend of feminine and outdoorsy elements, with a
vintage and oversized feel. This style is central to my everyday look when I’m not dressing up.
It’s what I love and have worn since I was a kid. Growing up in Vermont, with its distinctly
relaxed style, and spending my childhood on a large property in Connecticut next to a
horseback riding school, I was always outside. Getting back into riding in my adult life and
moving back home has allowed me to fully embrace the style I am most comfortable in: the
Dairy Boy aesthetic. I only want to make items that I would wear and love. That is very important to me.
L'O: What inspired you to start filming daily vlogs?
PL: I’ve been watching YouTube since I was little, so I always loved the platform. I used to make little music videos, fun videos, and skiing videos with my friends on iMovie so it was super easy to get back into. I just love long format video content I think it’s where I am able to be the most creative. I also feel like it allows people to get to know me better. Other social media platforms are very curated and one-dimensional. In my vlogs, you can see my personality and get more of an insight into the person behind the pictures.
L'O: What’s your favorite step in your get-ready-with-me routine?
PL: My skincare!! If my skin isn’t feeling hydrated then my makeup usually doesn’t turn about good!
HAIR Chad Maxwell
MAKEUP Rachel Singer Clark
STYLIST Maren Taylor
