<p><span style="font-weight: 400;">Everyone's talking about the Pucci revival, from Hailey Bieber to your favorite fashion influencers. Here's where and why to shop these colorful and cute Pucci bikinis.&nbsp;</span></p>

<p data-start="42" data-end="118"><span class="relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out">Emilio Pucci is officially experiencing a vibrant It girl revival &mdash; and needless to say, it's making a bold splash this summer. Once synonymous with 1960s Italian jet‑set glamour, <a href="https://www.lofficielusa.com/tags/pucci" target="_blank" rel="noopener">Pucci&rsquo;s</a> signature swirling prints have reemerged in full force.&nbsp;</span></p>
<p data-start="120" data-end="196"><span class="relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out">Leading the charge? Hailey Bieber. The model&ndash;founder has transformed a custom lemon-yellow <a href="https://www.lofficielusa.com/tags/pucci" target="_blank" rel="noopener">Pucci bikini</a> and co-ord set into the defining aesthetic of a lemon summer.&nbsp; Snapped in Mallorca, where she hosted her Rhode beauty brand&rsquo;s lemontini launch, Hailey rocked bold Pucci prints. </span><span class="relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out">This resurgence isn&rsquo;t just celebrity fandom&mdash;it&rsquo;s a full‑on print explosion. Fashion editorial and social media buzz make us think this is a full-on Pucci-girl summer, marking a broader shift from understated neutrals to maximalist statement-making. </span>&nbsp;And if Hailey&rsquo;s recent looks are anything to go by, this isn&rsquo;t nostalgia&mdash;it&rsquo;s a confident, joyous re‑contextualization of Pucci&rsquo;s bold heritage, now coded in limoncello yellow and Euro‑core cool.</p>

<h2 style="text-align: center;">A Lemontini Pucci Bikini</h2>

Hailey Bieber in custom Pucci. Photography courtesy of Instagram/@haileybieber.

Hailey Bieber in custom Pucci bikini. Photography courtesy of Instagram/@haileybieber.

<p><span style="font-weight: 400;">Join the commotion surrounding Pucci and shop one of their new (or vintage) bikini styles. This recent trend of punchy printed bikinis has recentered Pucci back into the mainstream fashion conversation. Hailey Bieber, fashion It girl and entrepreneur extraordinaire, joined the movement, posting in a lemon-hued Pucci bikini during a scenic <a href="https://www.lofficielusa.com/beauty/rhode-skin-hailey-bieber-summer-pocket-blush-launch" target="_blank" rel="noopener">getaway for Rhode</a>. If manifestation is your thing, these pictures are the blueprint for the Pucci girl summer. </span></p>

<h2 style="text-align: center;">Pucci Girl Summer</h2>

<p><span style="font-weight: 400;">But Bieber isn&rsquo;t the only one with a picture-perfect Pucci printed summer vacation. Influencer Ken Eurich posted in a head-to-toe Pucci fit back in April, a prequel to the summer trend ahead. Ashtin Earle, sister of influencer Alix Earle, also shared a photo of herself in a Pucci outfit while enjoying her Euro summer. </span></p>

<h2 style="text-align: center;">Pucci's Beginnings</h2>

Pucci Bikini 1963. Getty Images.

Pucci It Girls Arrive at the Spring/Summer 2025 show in Portofino. Getty Images.

<p><span style="font-weight: 400;">Pucci's current creative director, <a href="https://www.lofficielusa.com/fashion/camille-miceli-pucci-creative-director-fashion-designer" target="_blank" rel="noopener">Camille Miceli,</a> has assimilated the brand with dreams of a European summer. Following the aesthetic Spring/Summer 2025 collection set against the gorgeous backdrop of Portofino, Miceli has brought new creativity and fresh energy to the nostalgic prints. Building on the momentum of the Portofino show, Miceli has spearheaded the youthful revival of the Pucci name, with her pastel-hued prints and swirl-print denim offerings consistently proving that no one quite does colorful quite like Emilio Pucci.&nbsp;</span></p>
<p><span style="font-weight: 400;">Emilio Pucci first gained recognition by designing the first one-piece ski suit and went on to create a line of swimwear, ultimately establishing a robust business. His first store was opened on the island of Capri and since then, collections have been reminiscent of long days on the romantic Italian coast. The hidden touch of Pucci&rsquo;s handwritten first name on each garment is the only branding that uses lettering; the rest is left to the colors to tell the story of the &lsquo;Prince of Prints&rsquo;.&nbsp;</span></p>

<h2 style="text-align: center;">The Icons of Early Pucci</h2>

Marisa Bereson Wearing Pucci for Vogue 1965. Getty Images.

Kristin Davis Wearing Pucci for the 'Sex and the City' Fifth Season Premiere. Getty Images.

Christina Aguilera Wearing Pucci in 2008. Getty Images.

Nicole Kidman Wearing Pucci for the 2003 Cannes Film Festival. Getty Images.

<p><span style="font-weight: 400;">Emilio Pucci first skyrocketed to success with the help of many influential It girls of yore. Marilyn Monroe was a devoted lover of the Pucci designs; it is even reported that she was buried in a dress by Emilio Pucci. First Lady Jackie Kennedy and actors Sophia Loren and Elizabeth Taylor helped the Pucci name gain traction as they often wore the silk prints of the brand. Marisa Berenson was famously photographed with a collection of Pucci bags and since then, has been a supporter of the brand. These women all played a vital role in the curation of Pucci, influencing masses to purchase the clothing to join in on the glamor and modern look in the 1960s.</span></p>

<h2 style="text-align: center;">Where to Find Pucci</h2>

<p><span style="font-weight: 400;">So, if you're not convinced yet, it's time to jump on board. Snap up new and vintage Pucci bikinis on The Real Real, or find a curated selection of authenticated Pucci, on 1stDibs and Vestiaire Collective. Whether looking for a vintage dress or a new Pucci bikini, these sites have it all for a dedicated shopper.&nbsp;</span></p>

<p>For a vintage Pucci bikini, try this one from the 1960s, available on the resale site 1stDibs.&nbsp;</p>
<p><em>Emilio Pucci Bikini 1960s, $864, <a href="https://www.1stdibs.com/fashion/clothing/swimwear/emilio-pucci-c1960s-blue-signature-print-2-piece-bikini-bathing-suit-swimsuit/id-v_7120472/">1stDibs</a></em></p>

Vintage Pucci Bikini. 1stDibs.

<p>For competitive pricing and a varied selection, check out Vestiaire Collection, starting with this brand new Pucci bikini.&nbsp;</p>
<p><em>Emilio Pucci Bikini, $384, <a href="https://www.vestiairecollective.com/women-clothing/swimwear/emilio-pucci/pink-lycra-emilio-pucci-swimwear-">Vestiaire Collective</a></em></p>

New Pucci Bikini. Vestiaire Collective.

<h2 style="text-align: center;">How to Style Pucci</h2>

<p><span style="font-weight: 400;">For styling, there are two popular ways to wear Emilio Pucci's prints. Think like Hailey Bieber and dress in head-to-toe Pucci, the easiest way to make a statement. If you&rsquo;re into a more low-key look, pair a Pucci scarf with your favorite denim, or add on one of Marisa Bereson&rsquo;s Pucci bags to elevate a simple look. Pucci can be the pop of color or the entire look, these pieces were made to be the centerpiece of everyone&rsquo;s summer style.</span></p>

Ditch the Basic Black Bikini, Pucci Bikinis are Cooler Than Ever

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