Apart from the après ski wardrobe, there used to be very few ways to make skiing look chic. The cold temperatures and wet conditions require an abundance of heat tech, which has led to aesthetically foolish-looking outerwear and accessories to ensure functionality. Attaining the glamour that famous faces like Veruschka managed to achieve on the slopes in 1960s Emilio Pucci always felt like a pipe dream (perhaps a literal pipe dream, if snowboarding is more your speed). Today, we’re seeing a new crop of skiwear brands combining aesthetics and function so that–finally–you don’t have to compromise style on the slopes. From high-performance fabrics in flattering cuts to snowsuits inspired by 1970s glamour, these are the 7 chicest skiwear brands to shop now.