The iconic jeweler returns to the courts this year with a new pop-up experience that blends sport with style.

The legendary luxury jeweler has brought its signature savoir-faire to <a href="https://www.lofficielusa.com/fashion/tiffany-co-unveils-redesigned-new-york-city-flagship-store-landmark" target="_blank" rel="noopener">New York City</a>'s US Open for the third year in a row&mdash;this time, adding a playful pop of Tiffany blue to the sea of green and white on the courts.&nbsp;
An oversized Tiffany blue tennis ball greets visitors as they make their way into the pop-up, located at the Fountain Plaza within the historic USTA <a href="https://www.lofficielusa.com/pop-culture/highest-paid-female-tennis-players-ranked-coco-gauff" target="_blank" rel="noopener">Billie Jean King</a> National Tennis Center.&nbsp;
To be clear, the pop-up isn't all about celebrating the iconic Tiffany hue&mdash;after all, it wouldn't be a <a href="https://www.lofficielusa.com/fashion/tiffany-co-blue-book-2025-high-jewelry-collection" target="_blank" rel="noopener">Tiffany &amp; Co.</a> experience without the elegantly assembled displays of silver, <a href="https://www.lofficielusa.com/shopping/gold-chains-for-men-shop" target="_blank" rel="noopener">gold</a>, and diamonds that the label is so revered for.&nbsp;
&nbsp;The house has also unveiled its one-of-a-kind HardWear by Tiffany tennis racket, a deftly crafted bespoke design inspired by one of Tiffany &amp; Co.'s most iconic collections. The gilded racket&mdash;decked out with delicate gold designs from grip to head&mdash;also features nearly 5 carats of shimmering, brilliantly-cut diamonds, and is accompanied by a 24-carat gold <a href="https://www.lofficielusa.com/pop-culture/who-is-tennis-player-dayana-yastremska-coco-gauff-wimbledon-win" target="_blank" rel="noopener">tennis</a> ball boasting an additional 7 carats of diamonds sparkling along the seams.&nbsp;

Tiffany & Co. Pop-up at the 2025 US Open. Photography courtesy of Tiffany & Co.

Displayed proudly at the rear of the pop-up experience are the Men&rsquo;s and Women&rsquo;s Singles Championship trophies, which master silversmiths at Tiffany's Rhode Island workshop have traditionally crafted for nearly 40 years.&nbsp;
The jeweler has collaborated with the beloved tennis <a href="https://www.lofficielusa.com/pop-culture/all-celebrities-at-the-us-open-style-inspiration" target="_blank" rel="noopener">tournament</a> for years, paving the way for partnerships between athletic institutions and artful design&mdash;emphasizing excellence across the board.&nbsp;
This year, artificial intelligence has made its way to the courts in a big way. Tiffany &amp; Co. and Meta AI offer guests the opportunity to envision themselves on center court as <a href="https://www.lofficielusa.com/pop-culture/jessica-pegula-tennis-player-husband-parents-fun-facts" target="_blank" rel="noopener">tennis stars</a>, blending tradition with the technology of the future in the most engaging way.
Between eagle-eyed viewing in the stands and imbibing in the tournament's iconic Melon Deuce cocktails, fashion-forward fans and tennis enthusiasts alike are invited to revel in the Tiffany &amp; Co. US Open pop-up until Sept. 7.

Tiffany & Co. Celebrates Athletic Excellence With a New US Open Pop-Up

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