Versace Manifesto is a Celebration of Love, Courage and Equality

Versace brings the message of empowerment and equality in form of a captivating black and white video.
Reading time 2 minutes

Elad Yifrach knows plenty when it comes to good, chic, and fabulous design. In 2004, he founded L'Objet—a luxury home and table accessories brand that has quickly become a mainstay among the influential crowd. But he refused to stop there. Yifrach has since translated his passion for beautiful things into a new line of home fragrances containing three scents: Rose Noire, Bois Sauvage, and Cote Maquis. Each is available in a range of formulations, from bar soap to room spray. The collection also includes a line of bath salts rich in minerals and crafted with healing, relaxing, or detoxifying properties in mind. 

With this recent emphasis on wellness and healing, we couldn't help but to reach out and ask Yifrach about his own daily routine, one that starts early in the morning and ends around midnight.

Ahead, a day in the life of Elad Yifrach. 

Not So Shady

Tiny sunglasses may be circling around the runway and Insta grids, but so are exagerrated, oversized frames. There's just no in between. Gucci's '80s-style shades boast tortoiseshell brown frames and baroque engravings on the arms. Though the yellow tinted lenses are quite transparent (not so handy for people-watching). 

Get it, here

Watch the trailer for Mowgli, below. The film hits theaters October 19. 


“You get to understand what it was like for a person who was homosexual, who couldn't express themselves, how they had to navigate their lives, where they had to go.”



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