Elad Yifrach knows plenty when it comes to good, chic, and fabulous design. In 2004, he founded L'Objet—a luxury home and table accessories brand that has quickly become a mainstay among the influential crowd. But he refused to stop there. Yifrach has since translated his passion for beautiful things into a new line of home fragrances containing three scents: Rose Noire, Bois Sauvage, and Cote Maquis. Each is available in a range of formulations, from bar soap to room spray. The collection also includes a line of bath salts rich in minerals and crafted with healing, relaxing, or detoxifying properties in mind.
With this recent emphasis on wellness and healing, we couldn't help but to reach out and ask Yifrach about his own daily routine, one that starts early in the morning and ends around midnight.
Ahead, a day in the life of Elad Yifrach.