The season calls for a reset&mdash;and that includes your scent.

The shift to a new season brings a wave of fresh releases in menswear, with brands rolling out collections and pieces designed to reset style. That includes grooming, too, especially in the world <a href="fragrance">fragrance</a> and cologne. The latest drops and best men's scents available to shop right now embrace scents that lean into crisp citruses, airy florals, and subtle woods. There are also more intense options for the bold man, who doesn't change his charm for the season.
What's popular this season? Something that leaves an impression, whether that's zesty citrus notes that serve as olfactory reminders of spring and summer or sandalwood that adds an air of mystery. Beyond specific notes, it's always ideal to have a fragrance that lasts all day, meaning you can leave a scent trail from the first hour in the office to the end of the night at happy hour or at home.
Keep scrolling for some of the best men's fragrances and colognes to shop this spring, whether you tend to go for lighter scents or those that are very intense.

Some scents whisper&mdash;but not this one. Phantom Elixir is built for the after-hours&mdash;dark, bold and undeniably magnetic. A rush of marine notes cuts through the night, giving way to the raw edge of oud and the slow burn of vanilla. It&rsquo;s the perfect companion for nights that stretch into morning.
Rabanne Phantom Elixir, $162, <a href="https://www.rabanne.com/us/en_US/fragrance/p/phantom-elixir--000000000065215598">Rabanne</a>

Rabanne

Mandarine Fauve has that just-rolled-out-of-bed energy&mdash;bright, a little wild and impossible to ignore. The mandarin is fresh, the green notes crisp and the fir balsam brings just the right amount of depth to the mix. It&rsquo;s a bold cologne without trying too hard, and that&rsquo;s the point.
Atelier Cologne Mandarine Fauve, $308, <a href="https://onebioshop.com/en/products/atelier-cologne-cologne-rare-mandarine-fauve-eau-de-parfum-unisex-30-ml">One Bio Shop</a>

Atelier Cologne

For someone who prefers a scent that's bold and smartly sultry, this Oud-forward fragrance is just right. It's layered with Pathouli and Musk, leaving a trail that enchants those who catch its essence. Plus, thanks to its main notes, it makes a great base for layering fragrances, especially to pair with something sweet and complementary on top.
Initio Parfums Oud for Greatness, $435, <a href="https://us.initioparfums.com/products/oud-for-greatness">Initio Parfums</a>

Initio Parfums

Amouage doesn&rsquo;t deal in half-measures, and Purpose 50 proves it. At 50 percent extrait concentration, this cologne goes deep&mdash;like, &ldquo;you&rsquo;re still catching whiffs of it hours later&rdquo; deep. But what really makes the fragrance? The smoky frankincense, dry vetiver and rich sandalwood that, together, make it feel like solid ground beneath your feet. Plus, it truly lasts all day.
Amouage Purpose 50, $520, <a href="https://amouage.com/products/new-purpose-50">Amouage</a>

Amouage

Francis Kurkdjian dials up the intensity on this classic, overdosing on iris to create a men's scent that&rsquo;s both commanding and undeniably refined, while rich amber and deep woods anchor its elegance. Think perfectly tailored and slightly unbuttoned&mdash;just enough to keep them wanting more.
Dior Homme Parfum, $180, <a href="https://www.dior.com/en_us/beauty/products/dior-homme-parfum-Y0997193.html">Dior</a>

Dior Homme

You know that first really good spring day? When the air is crisp, the sun is warm and everything feels a little more alive? That&rsquo;s what Fiori di Neroli smells like. Zesty citrus, soft florals and just a hint of warmth&mdash;clean, but not too clean&hellip; like fresh air with a bit of an edge.
Gucci Fiori di Neroli, $270, <a href="https://www.saksfifthavenue.com/product/Gucci-The-Alchemist-s-Garden-Fiori-di-Neroli-Eau-de-Parfum-0400022819628.html">Saks Fifth Avenue</a>

Gucci

P&ecirc;che Mirage plays with contrast, from its ripe peach and smooth leather scent down to the bottle&rsquo;s soft curves and sharp edges. The osmanthus adds depth, while the sandalwood keeps it grounded. The result? A men's scent that&rsquo;s sensual, modern and a little unexpected.
Guerlain P&ecirc;che Mirage, $425, <a href="https://www.guerlain.com/us/en-us/p/l%E2%80%99art-la-matiere-peche-mirage---eau-de-parfum-P014918.html">Guerlain</a>

Guerlain

Le Beau Flower Edition is what we call temptation in a bottle. A wild take on the original cologne, it blends zesty kumquat and lemon with violet leaf&rsquo;s unexpected floral edge. Add in the depth of patchouli, cashmeran and tonka bean, and you get a scent that&rsquo;s just the right amount of unruly.
Jean Paul Gaultier Le Beau Flower Edition, $146, <a href="https://www.jeanpaulgaultier.com/us/en_US/p/range-le-beau/le-beau-flower-edition-eau-de-parfum-000000000065214916">Jean Paul Gaultier</a>

Jean Paul Gaultier

Sun Cities smells like golden hour in a bottle. Bright pineapple and mandarin kick things off before the leather, saffron and oakmoss step in to keep it smooth. It&rsquo;s an easygoing kind of scent, but one that knows how to make an impression&mdash;and one that lasts.
Vilhelm Parfumerie Sun Cities, $330, <a href="https://us.vilhelmparfumerie.com/products/sun-cities">Vilhelm Parfumerie</a>

Vilhelm Parfumerie

Sharp and a tad unconventional, Leaf is a shot of green energy. The bite of freshly-picked tomato leaves meets the brightness of key lime and a cool hit of cornmint. A hint of cardamom keeps things in this fragrance grounded.
Jil Sander Leaf, $290, <a href="https://www.jilsander.com/en-us/jil-sander-leaf-100-ml/J65YX0001JFR001998.html">Jil Sander</a>

Jil Sander

Not all fresh scents play it safe. Case in point: Tapageur is a cologne that's a little rebellious. Bright green mandarin and black tea hit first; fresh, but with just the right amount of bite. Then comes the warmth&mdash;sandalwood and orris adding that smooth, effortless cool. Call it Spring, but with attitude.
Givenchy Tapageur, $205, <a href="https://www.givenchybeauty.com/us/p/tapageur-F10100223.html">Givenchy</a>

The 11 Best Men’s Fragrances to Shop This Spring That Go Beyond Just 'Fresh'

Tags

Recommended posts for you

Fashion

Nicole Kidman Honored at Cannes Women in Motion Dinner as Stars Turn Out in Style

Fashion

Jimmy Choo's Archive Collection Includes Carrie Bradshaw's Most Famous Heels

Film & TV

Meet the Cast of the Newest Hunger Games Film, ‘Sunrise on the Reaping’

L'Officiel Art

Inside the Art Basel Awards 2025

Fashion

These Sorbet Shades Will Keep You Cool for the Summer

Men's

Pedro Pascal Flexes His Style (and His Biceps) in a Muscle Tee at Cannes Photocall

Fashion

Louis Vuitton Will Stage Its Cruise 2026 Show in Avignon, France

L'Officiel Art

Artist Kennedy Yanko Is Taking Up Space—And She's Doing It On Her Own Terms